Bill Springer

Would you like to be a guest on our podcast? Email us at production@retentionroadmappodcast.com

About Retention Roadmap

Retention Roadmap with Bill Springer is a podcast dedicated to helping new car dealership management tackle customer retention and service department challenges. Published twice a month, the podcast provides actionable insights, industry best practices, and real-life success stories from experts and peers. Our mission is to transform service departments into powerhouses of customer retention and satisfaction, where motivated teams, loyal customers, and consistently high revenue and profit are the norm.

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Meet Our Host

Bill Springer brings over 35 years of experience in the automotive industry, focusing on customer retention and dealership success. As President of Krex, Inc. since 2001, Bill has dedicated himself to helping new car dealerships excel in maintenance, tires, and repairs. His unique approach to leadership is shaped by a background in commercial banking and education in finance and marketing.

Bill lives in Evanston, Ill., with his wife, Andrea. Outside of work, he enjoys reading, cycling, running, and spending time with his four children.

Bill Springer
Bill Springer

Host of Retention Roadmap
and President of Krex Inc.

Mastering Parts Operations to Boost Dealership Retention

Episode 17 — Featuring Guest Kaylee Felio | What’s the real key to turning first-time customers into lifelong dealership advocates? For many, the answer lies in an often-overlooked area: the parts department. In this episode, we uncover how inventory health, tire...

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Adopting Video to Boost Retention and Revenue in Fixed Ops

Episode 16 — Featuring Guest Joe Shaker | Today’s customers demand greater transparency and trust from their service providers—and dealerships need to deliver. How can fixed ops professionals bridge the gap between customer expectations and service department performance?

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How to Boost Revenue and Retention with Video Inspections

Episode 15 — Featuring Guest Zach Roberts | Why do some dealership service departments foster lifelong customer loyalty while others struggle with defection? What if the key lies in leveraging transparency and technology to build trust and enhance the customer experience?

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Retention vs Loyalty: Transforming Customer Relationships

Episode 14 — Featuring Guest John Traver | Why are some dealerships leading the charge in customer loyalty while others struggle to stand out? Could the secret lie in evolving service processes and a reimagined approach to business development? In this episode, we unpack...

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Convenience Meets Loyalty: Ford’s Mobile Service Revolution

Episode 13 — Featuring Guest Todd Rabourn | Why should dealerships rethink service convenience to retain more customers? Todd Rabourn, Ford Motor Company’s Director of Global Customer Experience Implementation, shares how Ford’s mobile service initiative is transforming the...

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The Secret to Service Retention: Insights from Urban Science

Episode 12 — Featuring Guest Pieremichele Robazza | Why do some dealerships thrive in service retention while others struggle to bring customers back? What if the secret lies in data-driven insights that reveal untapped opportunities and practical strategies? In this...

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Boosting Retention with a Tire-First Strategy

Episode 11 — Featuring Guest Wes Volkert | Why do so many dealerships let tire sales—and customer retention—slip through their fingers? Wes Volkert, Parts Director and tire expert, breaks down how dealerships can transform their tire sales strategy to drive loyalty and...

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From 400 to 1,700: The Unstoppable Growth of Bozard Ford’s Mobile Service

Episode 10 — Featuring Guest Jeremy Stephens Customers today expect more convenience than ever, and dealerships need to adapt to stay competitive. With growing demand for faster, more accessible service, how can your dealership meet these expectations while boosting...

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Leveraging Pricing Intelligence for Your Service Department

Episode 09 — Featuring Guest Joe Gibson & Melissa Marlatt Why do some dealerships consistently outperform competition while others lose customers to aftermarket pricing? Intelicheck’s Joe Gibson & Melissa Marlatt uncover competitive intelligence strategies that help service...

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Inside the Mobile Service Model: What Every Dealership Needs to Know

Episode 08 — Featuring Guest Denise Leleux Every customer is ultimately seeking convenience, so how can dealerships take advantage of the transformative power of mobile service technology to deliver an exceptional experience? In this episode of Retention Roadmap, sponsored...

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Texting and Tech: Modernizing Dealership Communication for the Digital Age

Episode 07 — Featuring Guests Charity Dunning & Russell Hill If your fixed ops department still relies on outdated marketing or thinks coupons are enough, you're leaving serious money on the table. But how can dealerships transform their service departments? Why is it so...

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Corey Smith's Playbook for Service Department Excellence

Episode 06 — Featuring Guest Corey Smith How do some dealerships turn their service departments into customer retention powerhouses while others struggles to get buyers to return? Corey Smith reveals the often-overlooked strategies that can transform your service operations

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From Fixed Ops to Dealer Principal: A Blueprint for Dealership Success

Episode 05 — Featuring Guest Jerry Romano How does a technician rise to become the owner of multiple successful dealerships? For Jerry Romano, it started by mastering service retention and building a brand that customers can't resist. Today he’s the owner and Chief...

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Dan Shine Discusses the Critical Role of Journalism in Automotive News

Episode 4 — Featuring Dan Shine The internet has become plagued with incorrect news, but there are still good journalists out there who are doing honest work. Regardless of all the misdirection, however, people still rely on media for information. So what goes into the...

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Unlock Hidden Revenue: Optimizing Warranty Labor Rates and Parts Markup

Episode 03 — Featuring Guest Evan Kilchenstein Imagine uncovering a hidden revenue stream within your dealership's service department that could add thousands to your bottom line every month—without increasing your workload. In this episode, Evan Kilchenstein, Major...

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