Bill Springer

Would you like to be a guest on our podcast? Email us at production@retentionroadmappodcast.com

About Retention Roadmap

Retention Roadmap with Bill Springer is a podcast dedicated to helping new car dealership management tackle customer retention and service department challenges. Published twice a month, the podcast provides actionable insights, industry best practices, and real-life success stories from experts and peers. Our mission is to transform service departments into powerhouses of customer retention and satisfaction, where motivated teams, loyal customers, and consistently high revenue and profit are the norm.

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Meet Our Host

Bill Springer brings over 35 years of experience in the automotive industry, focusing on customer retention and dealership success. As President of Krex, Inc. since 2001, Bill has dedicated himself to helping new car dealerships excel in maintenance, tires, and repairs. His unique approach to leadership is shaped by a background in commercial banking and education in finance and marketing.

Bill lives in Evanston, Ill., with his wife, Andrea. Outside of work, he enjoys reading, cycling, running, and spending time with his four children.

Bill Springer
Bill Springer

Host of Retention Roadmap
and President of Krex Inc.

The Calendar Problem That’s Costing You 30% More Revenue

Episode 47 — Featuring Dave Anderson | What if the biggest problem in your service department isn’t your technicians, but your calendar? Most dealerships think they’re managing capacity when in reality, they’re reacting to chaos they created themselves. In this episode,...

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New Rules of Service Retention: Data From Our 2026 Retention Report

Episode 46 — Special Episode with Bill Springer | What are your customers really thinking when they leave your service drive, and why are more of them choosing somewhere else? With real data from over 1,200 drivers, we’re pulling back the curtain on what’s changed and what...

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Fix This First: The Biggest Risk in Your Service Process

Episode 45 — Featuring Guest Kim Saylor | Customers aren’t leaving your dealership, but they’re thinking about it. The real risk isn’t lost loyalty, but a slipping experience that’s quietly pushing them toward more convenient options. The solution might simply be fixing the...

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How Smart Dealers Turn Recalls into Long-Term Customers

Episode 44 — Featuring Guest Adam Mancuso | Most dealerships treat recalls like an obligation, but what if they’re actually one of the most powerful opportunities to win customers back? The question is whether you’re using it to rebuild relationships and drive long-term...

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The Leadership Discipline Behind Real Retention

Episode 43 — Featuring Guest Joe Clementi | What if your retention problem isn’t hiding in your marketing, but in your leadership? Too many dealerships treat retention like a report to manage instead of a standard to live by. And when leaders focus on numbers instead of...

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The Real Role of AI in Service Retention

Episode 42 — Featuring Guest Sean Hartman | The service drive isn’t always where customers decide to leave. More often, it happens after hours, between visits, or during a second call that never gets answered. Nothing dramatic, but just enough friction for a customer to try...

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Why Retention Will Define the Dealerships That Win 2026

Episode 41 — Featuring Guest Eddie Campbell | Most dealerships talk about retention like it’s a campaign. Eddie Campbell sees it as a culture problem. From the service drive to the GM’s office, the decisions leaders make every day quietly determine whether customers come...

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How Mobile Service Protects Post-Warranty Revenue

Episode 40 — Featuring Guest Karl Murphy | Convenience isn’t just a perk anymore; it’s the line between keeping a customer and losing them for good. As vehicles get more expensive and expectations rise, dealerships face a hard truth: customers won’t fight friction just to...

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12% Gone: Where Dealerships Are Losing Service Visits

Episode 39 — Featuring Guest Skyler Chadwick | Ever feel like your dealership is doing all the right things and customers still drift away? Skyler Chadwick says the problem is a lack of clarity and confidence at the moments that matter most. His fix: stop checking boxes and...

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Service Is the Dealership: Don Hall’s Wake-Up Call for 2026

Episode 38 — Featuring Guest Don Hall | What if your service department isn’t being “outperformed”… but simply misunderstood? Don Hall argues that fixed ops is the real engine of the dealership, and the stores that treat it like an afterthought are quietly training...

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What U.S. Dealers Can Learn from Australian Fixed Ops

Episode 37 — Featuring Guest Michael Johnson | Most dealers still treat retention as something you worry about after a customer disappears. But some OEMs and dealers are already experimenting with a playbook built on predictive data, subscription-style benefits, and...

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Service Lane Appraisals That Actually Drive Retention

Episode 36 — Featuring Guest Brian Kramer | Most dealerships obsess over selling the next car and overlook the goldmine rolling through their service drive every day. If you’re only talking about retention at the CRM or marketing level, you’re missing opportunities. The fix...

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The OEM-Dealer Alignment That Keeps Customers Loyal

Episode 35 — Featuring Guest Dan Cantrell | Chasing CSI while customers drift is like polishing the hood of a car that won’t start. If you’re measuring satisfaction but not repeat behavior, you’re missing the point and the sale. One quick fix: align OEM and dealership...

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The Fixed Ops Mastermind Guide to Modern Retention

Episode 34 — Featuring Guest Kyle Morissette | Complacency is the quiet killer in fixed ops. If you’re waiting to see which “new ideas” actually work before you move, by the time you copy them, the leaders have already moved on. The fix: build a culture that experiments on...

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Why Outsourcing Porters Might Be Your Best Retention Play

Episode 33 — Featuring Guest Joel Furno | When your advisors double as porters and your managers are the “most expensive valets in the building,” efficiency and customer experience both take a hit. The truth? Those front-line roles you think of as “non-revenue” may be the...

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