Blog

Dealership service managers aim to build trust with customers—and for good reason. If a customer doesn’t trust your recommendations, they’re more likely to decline work, delay service, or worse, take their business somewhere else. But what if the biggest trust issue...

What if your service department could turn skeptics into lifelong customers with one simple tool? Video multi-point inspections are revolutionizing how dealerships build trust, showing customers exactly what’s happening with their cars. Zach Roberts, Service Director...

What’s the difference between retention and loyalty? It’s simple: retention is when a customer comes back for their next oil change. Loyalty is when they wouldn’t even think about going anywhere else. If you’re a dealership, you’ve probably got retention down to a...

Every interaction in your dealership—big or small—shapes the customer experience and impacts loyalty. To truly improve dealership customer experience, it’s all about the details: clear communication, seamless teamwork, and thoughtful, personalized service. Customers...

Mobile service offerings have become a game-changer for dealerships, offering customers a level of convenience that keeps them coming back for maintenance, repairs, and more. From boosting retention to winning fleet accounts and even addressing the growing needs of EV...

Keeping customers coming back is critical for any dealership, and data is an invaluable tool for making that happen. The right analytics tools can help you figure out what’s working, what’s not, and where the biggest opportunities are to wow your customers. By using...

BDCs used to be thought of as a dealership’s “phone room”—an area tucked away where reps called down a list of names to set appointments. But today, BDCs have transformed into something much bigger and more powerful. With customers spending more time researching...

Tires might not seem exciting, but they’re critical to keeping customers loyal. They’re the top reason customers defect to other shops—and many don’t even know dealerships sell them. When customers trust you for tires, they’re more likely to return for other services...

Dealerships are feeling the squeeze—competition is tough, and keeping service bays open for bigger, high-paying jobs isn’t getting any easier. To tackle this, some are turning to mobile service units and tailored fleet services. These strategies help cut down wait...

Adapting to the EV wave isn’t easy—dealerships everywhere are feeling the pinch as traditional service revenue dips and EV technology reshapes customer expectations. The shift means less need for oil changes and brake repairs, but higher demand for specialized...

Dealerships are leaving money on the table by focusing on pricing the wrong way. On a recent episode of Retention Roadmap, we sat down with Joe Gibson, VP of Sales & Marketing at IntelliCheck, and Melissa Marlatt, IntelliCheck’s Chief Operating Officer. Together,...

While service is great for driving revenue, it can also be a powerful source of leads for your new-car sales department. Why? Because 21.7% of new vehicle buyers are active service customers, according to DriveSure research. This means many of your service customers...