Blog

Adapting to the EV wave isn’t easy—dealerships everywhere are feeling the pinch as traditional service revenue dips and EV technology reshapes customer expectations. The shift means less need for oil changes and brake repairs, but higher demand for specialized...

Dealerships are leaving money on the table by focusing on pricing the wrong way. On a recent episode of Retention Roadmap, we sat down with Joe Gibson, VP of Sales & Marketing at IntelliCheck, and Melissa Marlatt, IntelliCheck’s Chief Operating Officer. Together,...

While service is great for driving revenue, it can also be a powerful source of leads for your new-car sales department. Why? Because 21.7% of new vehicle buyers are active service customers, according to DriveSure research. This means many of your service customers...

Mobile service can transform how dealerships address capacity issues, meet growing customer demand for convenience, and ultimately retain more customers. In a recent episode of the Retention Roadmap podcast, Curbee CEO and former Tesla Director of Global...

Service lanes can easily get bogged down with bottlenecks that lead to long wait times, frustrated customers, and missed upsell opportunities. Sometimes it’s technicians waiting on parts, vehicles sitting idle, or customers not being greeted on time. Other times it’s...

While sales bring in the big numbers upfront, it's the fixed ops department that keeps customers coming back. Buthere's the problem: many dealerships still use outdated marketing strategies that just don't cut it anymore. If your fixed ops department still relies on...

As vehicle technology evolves and customer expectations grow, many dealerships are finding it tough to keep up. Without solid processes and a clear grasp of what today’s customers want, they risk losing business to competitors who make things easier and more...

Keeping customers coming back these days is about more than just getting them in for another service or sale. It’s about building relationships that last. Of course It’s easy to pay lip service to advice like this, and a different thing entirely to commit to getting...

With fewer people buying new cars due to higher interest rates, more customers are holding onto their older models. This should be a great opportunity for dealerships to win them over with top-notch service, but that hasn’t happened yet. What can dealerships do? And...

In the fast-paced world of automotive dealerships, every dollar counts—especially in the service department. But many dealerships are leaving significant money on the table by not fully optimizing their warranty reimbursement strategies. In a recent episode of the...

Mastering Multi-Point Inspections (MPIs) is about more than knowing what to look for. A complacent inspection can easily lose customers, and an average inspection doesn’t provide any incentive for a customer to return. If growth and retention are the goals, your...

In an industry where most operations have remained consistent for decades, how can new car dealerships attract and retain new customers? Specifically younger customers? In our recent Retention Roadmap Podcast interview with Eddie Campbell, Fixed Operations Director at...