Blog
Why Your Dealership’s Social Media Isn’t Working (And How to Fix It)
For most dealerships, social media is just a digital version of their lot—filled with inventory photos, lease specials, and generic “Check out this new arrival!” posts. The problem? That’s not why people are on social media. Customers already know you have cars for...
Are Recalls a Secret Weapon for Customer Retention?
Most dealerships see recalls as a hassle or even a pain—but what if they’re actually the key to customer retention? In a recent Retention Roadmap episode, Ryan Maher, CEO of BizzyCar, shared how AI, automation, and mobile service are turning recalls into...
Why Your Parts Department is Costing You Loyal Customers
When people think about dealership retention, they usually focus on service and customer perks. But there’s an unsung hero in every dealership that plays a massive role in keeping customers coming back: the parts department. Too often, parts get treated as an...
The Silent Revenue Killer: Internal Trust Issues in Your Service Department
Dealership service managers aim to build trust with customers—and for good reason. If a customer doesn’t trust your recommendations, they’re more likely to decline work, delay service, or worse, take their business somewhere else. But what if the biggest trust issue...
Transparency Sells: Unlocking Retention with Video MPIs
What if your service department could turn skeptics into lifelong customers with one simple tool? Video multi-point inspections are revolutionizing how dealerships build trust, showing customers exactly what’s happening with their cars. Zach Roberts, Service Director...
Retention is an Event, Loyalty is Intent
What’s the difference between retention and loyalty? It’s simple: retention is when a customer comes back for their next oil change. Loyalty is when they wouldn’t even think about going anywhere else. If you’re a dealership, you’ve probably got retention down to a...
Dealership Customer Experience: What Not to Do
Every interaction in your dealership—big or small—shapes the customer experience and impacts loyalty. To truly improve dealership customer experience, it’s all about the details: clear communication, seamless teamwork, and thoughtful, personalized service. Customers...
The Future of Service Retention Starts with Going Mobile
Mobile service offerings have become a game-changer for dealerships, offering customers a level of convenience that keeps them coming back for maintenance, repairs, and more. From boosting retention to winning fleet accounts and even addressing the growing needs of EV...
Turning Data Into Service Lane Loyalty
Keeping customers coming back is critical for any dealership, and data is an invaluable tool for making that happen. The right analytics tools can help you figure out what’s working, what’s not, and where the biggest opportunities are to wow your customers. By using...
Driving Dealership Profitability in the BDC
BDCs used to be thought of as a dealership’s “phone room”—an area tucked away where reps called down a list of names to set appointments. But today, BDCs have transformed into something much bigger and more powerful. With customers spending more time researching...
Transforming Dealerships into Tire Destinations
Tires might not seem exciting, but they’re critical to keeping customers loyal. They’re the top reason customers defect to other shops—and many don’t even know dealerships sell them. When customers trust you for tires, they’re more likely to return for other services...
Keeping Bays Clear and Customers Happy with Mobile Service
Dealerships are feeling the squeeze—competition is tough, and keeping service bays open for bigger, high-paying jobs isn’t getting any easier. To tackle this, some are turning to mobile service units and tailored fleet services. These strategies help cut down wait...