Bill Springer

Would you like to be a guest on our podcast? Email us at production@retentionroadmappodcast.com

About Retention Roadmap

Retention Roadmap with Bill Springer is a podcast dedicated to helping new car dealership management tackle customer retention and service department challenges. Published twice a month, the podcast provides actionable insights, industry best practices, and real-life success stories from experts and peers. Our mission is to transform service departments into powerhouses of customer retention and satisfaction, where motivated teams, loyal customers, and consistently high revenue and profit are the norm.

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Meet Our Host

Bill Springer brings over 35 years of experience in the automotive industry, focusing on customer retention and dealership success. As President of Krex, Inc. since 2001, Bill has dedicated himself to helping new car dealerships excel in maintenance, tires, and repairs. His unique approach to leadership is shaped by a background in commercial banking and education in finance and marketing.

Bill lives in Evanston, Ill., with his wife, Andrea. Outside of work, he enjoys reading, cycling, running, and spending time with his four children.

Bill Springer
Bill Springer

Host of Retention Roadmap
and President of Krex Inc.

Turn Recalls into Retention with Chris Miller

Episode 32 — Featuring Guest Chris Miller | A recall feels like a headache until you see it for what it really is: a built-in reason for lapsed customers to walk back through your service doors. If you’re letting those opportunities slip, you’re leaving retention, CP...

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How Carter Myers Automotive Tackles Retention from Day One

Episode 31 — Featuring Guest Robert Migliaccio | Most dealerships don’t lose customers years down the road, but at the very first oil change. That early defection is costing dealerships future service visits, tire sales, and even repeat vehicle purchases. The solution?...

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What 70% Online Scheduling Adoption Tells Us About the Future

Episode 30 — Featuring Guest Tiffani Stefanescu | If you're still trying to control every slot on your scheduler, you're probably pushing customers away. Today’s customers don’t want to call. They don’t want to wait. And they don’t want to be told when they can’t come in....

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Turn Your Advisors into Retention Engines with Ron Maki

Episode 29 — Featuring Guest Ron Maki | What builds real loyalty in today’s service lane? It’s not flashy tech. It’s trust. And that starts the moment a customer steps out of their car. Want to make customers come back again and again? Teach your advisors to become “my...

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Dealer Plate Guy on Trust, Turnover, and TikTok

Episode 28 — Featuring Guest Austin Conroy | What if improving customer retention had nothing to do with discounts, campaigns, or clever emails, and everything to do with your team? Before you worry about bringing customers back, ask yourself: Would you come back if the...

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From Guesswork to Precision: Using AI to Boost Service Retention

Episode 27 — Featuring Guest Todd Smith | Most dealerships are intrigued by AI, but many are still stuck in the dark when it comes to using it effectively. Instead of solving real problems, they’re overwhelmed by dashboards, buried in reports, and stuck blasting the same...

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What AI Can Teach You About Service Defection

Episode 26 — Featuring Guest Dave Foy | What if your biggest threat to retention isn’t the competition, but your own calendar? Most dealerships don’t lose customers all at once. They just stop showing up. But with AI and a few simple process shifts, you can catch defection...

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From Transactional to Relational: The Service Advisor Shift

Episode 25 — Featuring Guest Kieran Stack | What if your best retention strategy had nothing to do with pricing, loyalty programs, or even your shop’s hours, and everything to do with how your service advisors say "good morning"? Most customers don’t come back because they...

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Service on the Move: Why Dealerships Are Going Mobile in 2025

Episode 24 — Featuring Guest Amit Chandarana | Offering mobile service sounds like a win-win, but for many dealerships, the logistics feel overwhelming. How do you staff it? Route it? Make money on it? And will customers even use it consistently? In this episode, sponsored...

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From Clipboard to Kiosk: A Modern Fixed Ops Makeover

Episode 23 — Featuring Guest Richard Lupo | Most customers expect a modern, seamless experience everywhere they go, so why does the dealership service lane still rely on clipboards and key drops? It’s time to ask whether your service experience reflects the kind of...

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Unlocking Retention: The Power of the First Service Appointment

Episode 22 — Featuring Guest Patti Tremonti | The success of dealership service departments often hinges on effectively setting and securing first service appointments—a pivotal step many dealerships overlook. But it could significantly boost customer retention through...

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The Retention Formula: Insights from Tully Williams

Episode 21 — Featuring Guest Tully Williams | Customer retention in the dealership service department is about more than just numbers—it's about treating every customer as if they're family and earning their repeat and referral business. In this episode, Tully Williams,...

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Service Retention in 2025: What’s Changing & How to Adapt

Episode 20 — Featuring Guest Ujj Nath | The service retention landscape is shifting, and dealerships must adapt to stay ahead. With fewer new cars being sold in recent years, the traditional flow of service customers is slowing, making it more important than ever to win...

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The Future of Dealership Branding & Digital Engagement with Savannah Simms

Episode 19 — Featuring Guest Savannah Simms | Dealerships today face a unique challenge: standing out in a crowded digital landscape while building long-term customer loyalty. In this episode, we explore how dealerships can strengthen their brand, improve retention, and...

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Turning Recalls into Revenue: The BizzyCar Blueprint

Episode 18 — Featuring Guest Ryan Maher | What if some of the biggest opportunities for service retention are hiding in plain sight? Recalls and mobile service often feel like operational challenges, but they could be the key to driving revenue and reactivating customers...

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