Bill Springer

Would you like to be a guest on our podcast? Email us at production@retentionroadmappodcast.com

About Retention Roadmap

Retention Roadmap with Bill Springer is a podcast dedicated to helping new car dealership management tackle customer retention and service department challenges. Published twice a month, the podcast provides actionable insights, industry best practices, and real-life success stories from experts and peers. Our mission is to transform service departments into powerhouses of customer retention and satisfaction, where motivated teams, loyal customers, and consistently high revenue and profit are the norm.

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Meet Our Host

Bill Springer brings over 35 years of experience in the automotive industry, focusing on customer retention and dealership success. As President of Krex, Inc. since 2001, Bill has dedicated himself to helping new car dealerships excel in maintenance, tires, and repairs. His unique approach to leadership is shaped by a background in commercial banking and education in finance and marketing.

Bill lives in Evanston, Ill., with his wife, Andrea. Outside of work, he enjoys reading, cycling, running, and spending time with his four children.

Bill Springer
Bill Springer

Host of Retention Roadmap
and President of Krex Inc.

Retention Roadmap: Secrets to Service Success with Don Andres

Episode 02 — Featuring Guest Don Andres There’s a delicate balance required of every service advisor. They must be able to tell customers what their vehicle needs without overwhelming them into inaction. So how do you find that sweet spot? And what can service advisors and...

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EddieInService: Engaging Gen Z Customers in Dealerships

Episode 01 — Featuring Guest Eddie Campbell Customer retention is about more than simply providing great service. Leadership teams must know how to connect with every customer that walks through the door. From a robust tire program, to leveraging video multipoint...

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Retention Roadmap Trailer

Trailer — Featuring Host Bill Springer For every new car sold, only 30% of customers return to the dealership for regular service. But you don't have to settle for this! Welcome to Retention Roadmap, the ultimate guide for new car dealerships striving to master customer...

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