Navigating Service Success for New Car Dealerships
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About retention roadmap
Retention Roadmap with Bill Springer is a podcast dedicated to helping new car dealership management tackle customer retention and service department challenges. Published twice a month, the podcast provides actionable insights, industry best practices, and real-life success stories from experts and peers. Our mission is to transform service departments into powerhouses of customer retention and satisfaction, where motivated teams, loyal customers, and consistently high revenue and profit are the norm.
Meet our host
Bill Springer brings over 35 years of experience in the automotive industry, focusing on customer retention and dealership success. As President of Krex, Inc. since 2001, Bill has dedicated himself to helping new car dealerships excel in maintenance, tires, and repairs. His unique approach to leadership is shaped by a background in commercial banking and education in finance and marketing.
Bill lives in Evanston, Ill., with his wife, Andrea. Outside of work, he enjoys reading, cycling, running, and spending time with his four children.
BILL SPRINGER
Host of Retention Roadmap
and president of Krex Inc.
From 400 to 1,700: The Unstoppable Growth of Bozard Ford’s Mobile Service
Customers today expect more convenience than ever, and dealerships need to adapt to stay competitive. With growing demand for faster, more accessible service, how can your dealership meet these expectations while boosting efficiency and retention?
Leveraging Pricing Intelligence for Your Service Department
Why do some dealerships consistently outperform competition while others lose customers to aftermarket pricing? Intelicheck’s Joe Gibson & Melissa Marlatt uncover competitive intelligence strategies that help service departments boost retention, stay ahead in pricing, and win back customers.
Inside the Mobile Service Model: What Every Dealership Needs to Know
Every customer is ultimately seeking convenience, so how can dealerships take advantage of the transformative power of mobile service technology to deliver an exceptional experience? In this episode of Retention Roadmap, sponsored by DriveSure, Denise Leleux, CEO of Curbee, highlights how dealerships can leverage mobile service to improve customer satisfaction and increase service capacity without the need for costly infrastructure expansions.
Texting and Tech: Modernizing Dealership Communication for the Digital Age
If your fixed ops department still relies on outdated marketing or thinks coupons are enough, you’re leaving serious money on the table. But how can dealerships transform their service departments? Why is it so important to build real customer relationships? It’s time to rethink everything about marketing fixed ops!
Corey Smith’s Playbook for Service Department Excellence
How do some dealerships turn their service departments into customer retention powerhouses while others struggles to get buyers to return? Corey Smith reveals the often-overlooked strategies that can transform your service operations
From Fixed Ops to Dealer Principal: A Blueprint for Dealership Success
How does a technician rise to become the owner of multiple successful dealerships? For Jerry Romano, it started by mastering service retention and building a brand that customers can’t resist. Today he’s the owner and Chief Operating Officer of Windward Hyundai, Windward Chrysler Dodge Jeep Ram, and Jerry V’s Honolulu Hyundai.