The Future of Dealership Branding & Digital Engagement with Savannah Simms
Savannah Simms reveals why the service department should be at the center of a dealership’s marketing strategy and insights on the power of social...
Episode 45 — Featuring Guest Kim Saylor |
Customers aren’t leaving your dealership, but they’re thinking about it. The real risk isn’t lost loyalty, but a slipping experience that’s quietly pushing them toward more convenient options. The solution might simply be fixing the friction in your service experience, starting with how customers schedule appointments and interact with your dealership.
In this episode, sponsored by DriveSure, Bill sits down with Kim Saylor, Senior Director of Product Planning, Fixed Operations at CDK Global, to unpack insights from CDK’s latest Service Shopper Study. Kim shares surprising data on Gen Z loyalty, why satisfaction is declining even as customers keep coming back, and where dealerships are creating unnecessary friction. The conversation covers appointment scheduling challenges, the rise of mobile service, recall opportunities, and how shifting consumer behavior is reshaping retention strategies.
Takeaways from this episode:
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Retention Roadmap YouTube Channel
Savannah Simms reveals why the service department should be at the center of a dealership’s marketing strategy and insights on the power of social...
Wes Volkert breaks down how dealerships can transform their tire sales strategy to drive loyalty and long-term growth.
Luke Ammann shares why tires should be treated as a retention tool, not simply another profit center and the tire strategy he’s refined over decades.