by Bill Springer | May 22, 2025 | Dealer Blog, Dealership Service
Sometimes, the biggest wake-up call doesn’t come from a competitor, it comes from your neighborhood coffee shop. That’s what happened to Richard Lupo, Fixed Operations Director at Apple Tree Honda and Apple Tree Acura in North Carolina. After moving to the area, he...
by Bill Springer | May 6, 2025 | Dealer Blog, Dealership Service
Most dealerships think of service retention as something you deal with after the sale — maybe a few weeks later with a reminder email or a call from the BDC. But here’s the thing: by the time you’re trying to win that customer back, you might already have lost them....
by Bill Springer | Apr 22, 2025 | Dealer Blog, Dealership Service
“What if every service advisor treated their customers like they would their own mother?” That’s the radical question posed by Tully Williams, Fixed Ops Director at The Niello Company, and it means a lot more than just being friendly and considerate. Tully brings...
by Bill Springer | Apr 8, 2025 | Dealer Blog, Dealership Service
The dealership service game has changed—but too many dealerships are still running old plays. Today, your customers demand more convenience, faster communication, and transparent service experiences. If you’re still following outdated strategies, you’re leaving...
by Bill Springer | Mar 25, 2025 | Dealer Blog, Dealership Service
For most dealerships, social media is just a digital version of their lot—filled with inventory photos, lease specials, and generic “Check out this new arrival!” posts. The problem? That’s not why people are on social media. Customers already know you have cars for...