Navigating Service Success for New Car Dealerships
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About retention roadmap
Retention Roadmap with Bill Springer is a podcast dedicated to helping new car dealership management tackle customer retention and service department challenges. Published twice a month, the podcast provides actionable insights, industry best practices, and real-life success stories from experts and peers. Our mission is to transform service departments into powerhouses of customer retention and satisfaction, where motivated teams, loyal customers, and consistently high revenue and profit are the norm.
Meet our host
Bill Springer brings over 35 years of experience in the automotive industry, focusing on customer retention and dealership success. As President of Krex, Inc. since 2001, Bill has dedicated himself to helping new car dealerships excel in maintenance, tires, and repairs. His unique approach to leadership is shaped by a background in commercial banking and education in finance and marketing.
Bill lives in Evanston, Ill., with his wife, Andrea. Outside of work, he enjoys reading, cycling, running, and spending time with his four children.
BILL SPRINGER
Host of Retention Roadmap
and president of Krex Inc.
Texting and Tech: Modernizing Dealership Communication for the Digital Age
If your fixed ops department still relies on outdated marketing or thinks coupons are enough, you’re leaving serious money on the table. But how can dealerships transform their service departments? Why is it so important to build real customer relationships? It’s time to rethink everything about marketing fixed ops!
Corey Smith’s Playbook for Service Department Excellence
How do some dealerships turn their service departments into customer retention powerhouses while others struggles to get buyers to return? Corey Smith reveals the often-overlooked strategies that can transform your service operations
From Fixed Ops to Dealer Principal: A Blueprint for Dealership Success
How does a technician rise to become the owner of multiple successful dealerships? For Jerry Romano, it started by mastering service retention and building a brand that customers can’t resist. Today he’s the owner and Chief Operating Officer of Windward Hyundai, Windward Chrysler Dodge Jeep Ram, and Jerry V’s Honolulu Hyundai.
Dan Shine Discusses the Critical Role of Journalism in Automotive News
The internet has become plagued with incorrect news, but there are still good journalists out there who are doing honest work. Regardless of all the misdirection, however, people still rely on media for information. So what goes into the story behind the headline? And how can dealerships collaborate with the media to attract more customers?
Unlock Hidden Revenue: Optimizing Warranty Labor Rates and Parts Markup
Imagine uncovering a hidden revenue stream within your dealership’s service department that could add thousands to your bottom line every month—without increasing your workload. Evan Kilchenstein reveals how optimizing warranty reimbursement can do just that, transforming your parts and service profits overnight.
Retention Roadmap: Secrets to Service Success with Don Andres
There’s a delicate balance required of every service advisor. They must be able to tell customers what their vehicle needs without overwhelming them into inaction. So how do you find that sweet spot? And what can service advisors and general managers do to better support their service team?
In this episode, Don Andres delves into the primary reasons why auto service departments struggle to achieve consistent growth, the importance of proactivity, and how the quality of an MPI directly impacts customer retention and service department profitability.