A long history of helping dealerships
Since 1947, Krex, Inc. has been helping new car dealerships provide unbeatable value, allowing them to stand out from the crowd and grow their businesses.
In those early days, and for quite some time after, we were focused on delivering high quality automotive chemicals to dealerships’ service departments. Over time, we became famous for Krex® Graphite Engine Lubricant, which allowed dealerships to offer superior engine protection with every oil change.
But soon after the turn of the century, we realized we could do more. Dealerships told us that they struggled to keep customers coming back for service. Aftermarket tire and lube shops drew vehicle owners away from dealerships’ service departments. And, even worse, dealerships learned that the customers who went somewhere else for service often never made another purchase from them.
We wanted to help, so we created Drivesure.
DriveSure is specifically designed to make participating dealerships the only provider their customers depend on for maintenance, tires, and repairs. We don’t do it through gimmicks, discounts, or spam – but through a truly unique way to offer more value to customers.
DriveSure makes it easy for new car dealerships to provide a unique suite of benefits with each routine maintenance visit. Not only do these benefits encourage customers to return the next time they need scheduled maintenance, they also establish the dealership’s service department as the go-to place for tires and unplanned repairs.
Along with the DriveSure benefits, we provide dealerships with intelligent marketing solutions that connect them with their customers at the right moments – through mail, email, and even their smartphones.
With an unmatched service offering and advanced marketing solutions, DriveSure dealerships realize measurable increases in retention, frequency of service visits, and tire sales.
Meet our leadership team
Bill joined Krex, Inc. in 1987 and has served in the role of President since 2000. Previous positions held in the company include Controller, Operations Manager, and General Manager. Prior to joining Krex, Bill held positions in commercial banking. Bill holds a Bachelor of Science in Finance from Miami University, and an M.B.A. in Marketing from the Kellogg School of Management at Northwestern University. Bill and his wife, Andrea, have four children. In his free time, Bill enjoys reading, cycling, and running, and recently completed his 12th marathon.
Director of OEM & Dealership Group Relations
Chris manages Krex, Inc’s relationships with strategic partners, including Kia Motors America, Servco Automotive Distributors, Lithia and many other OEM and dealer groups. Chris began his career with Krex in 1997 and has held positions of increased responsibility within accounting, logistics, operations, sales and new product development. Chris earned his Bachelor of Science degree from St. Xavier University in Accounting, and his MBA with concentrations in Strategy and Management from Loyola University Chicago. For fun, Chris enjoys coaching his children’s softball and baseball teams. He’s also hiked the Grand Canyon three times.
Director of Sales – Central Region
Joel joined Krex in the Spring of 2006 as the Regional Sales Manager for Texas. Currently Joel is the Director of Sales for the Central Region. During his time at Krex, Joel has been honored with the Rookie of the Year and Marc Markey awards for his sales performance. Joel and his wife Crystal have two beautiful daughters. He enjoys outdoor activities, listening to live music, and spending time with his family.
Director of Operations
Brandon joined Krex in 2006 as an examiner in our claims department. After progressive experience in accounting, marketing, project management, operations and human resources, Brandon was promoted to Director of Operations in 2017. He enjoys listening to music, watching SciFi movies, and spending time with his two nieces.
Walter started with Krex, Inc. in August 1966. Throughout his time with Krex, Walter has held positions in both sales and marketing. Before joining Krex, Walter worked for Archer Packaging. Walter has a Bachelor of Science in Business and Biology from Albion College and an M.B.A from Michigan State University. Walter enjoys traveling with his wife, Brenda, and spending time with their four children and 13 grandchildren.
Is DriveSure a Fit for Your Dealership?
Read more about our dealership solutions to learn how DriveSure can help you become the only one your customers depend on for maintenance, tires, and repairs.