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How Technology Helps Service Advisors Win the Communication Game

How Technology Helps Service Advisors Win the Communication Game

  A great dealership prioritizes communication with its customers, vendors, manufacturers, and coworkers. Whether it’s asking the right questions or being clear and intentional in responses and direction, straightforward communication is a quality a successful...

Why Your Dealership Should be Texting Customers and Prospects

Why Your Dealership Should be Texting Customers and Prospects

It’s 2020. How do you communicate with your service customers and sales leads? If you’re not texting them, you should be. Today more than 80% of the U.S. population has a cellphone. And 79% of adults have a smartphone with them 22 hours a day, interacting with it...

Retain More Service Customers with Digital Oil Change Reminders

Retain More Service Customers with Digital Oil Change Reminders

Oil change stickers are today’s standard practice for reminding car owners about routine maintenance on their vehicles. It’s a simple, unobtrusive cue to schedule their next service. At best, though, the sticker only suggests a return date and mileage. The car owner...

How Dealerships Deal When Tire Coverage Falls Flat

How Dealerships Deal When Tire Coverage Falls Flat

Driven by the importance car manufactures put on customer retention, much of a dealership’s energy is put into making sure every customer’s experience in its service department is a satisfactory one. The sales-to-service handoff and a new car owner’s first service...

Creating Customer Loyalty: Why Discounted Oil Changes Disappoint

Creating Customer Loyalty: Why Discounted Oil Changes Disappoint

Most vehicle owners know that regular oil changes are necessary for proper car maintenance. But with so many choices for service, dealerships are finding that acquiring and retaining business and creating customer loyalty is not as easy as it once was. With factors...

Mobile Geofencing Drives More Customers to Your Dealership

Mobile Geofencing Drives More Customers to Your Dealership

If you are looking for a new way to gain and maintain market share of new car sales and service in your area, consider creating a geofencing strategy. Geofencing uses radio frequency identification (RFID), GPS, Bluetooth, and other technologies to trigger the delivery...

The Hidden Issue Causing Even Your Most Loyal Customers to Defect

The Hidden Issue Causing Even Your Most Loyal Customers to Defect

There's a rarely-discussed reason that can cause even your most loyal customers to start going somewhere other than your dealership for service. Often, when a vehicle breaks down, the owner’s roadside assistance provider will take them to the nearest service provider...

The Importance of the Sales-to-Service Handoff

The Importance of the Sales-to-Service Handoff

Of the over 16,000 car buyers in a recent survey, just 42% indicated that they’d met members of the service department. That means that a whopping 58% either hadn’t been introduced to the service team or couldn’t remember the interaction.Like any other well-oiled...

Is Loyalty Dead in the Service Industry?

Is Loyalty Dead in the Service Industry?

A loyal customer is a valuable asset to your dealership. But in an age where customers have more options and information at their fingertips, especially when it comes to their vehicles, the question must be asked—is loyalty dead in the service industry?  ...

5 Dealerships Wowing Customers with Their Waiting Room Amenities

5 Dealerships Wowing Customers with Their Waiting Room Amenities

A special on an oil change plus a manicure? Maybe a free workout class while your tires are rotated? Why not hit a few golf balls while you wait? We live in the age of experiences. Some dealerships have taken that experience to the next level. For many dealerships,...