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Getting the Most from Your BDC

Getting the Most from Your BDC

Do you have a business development center (BDC)? Have you thought about adding one? With the goal of developing sales and service business for a dealership, a BDC representative’s job is to manage a dealership’s inbound and outbound customer relationships — making...

Press Release: DriveSure Compiles Repair Order Volume During COVID-19

Press Release: DriveSure Compiles Repair Order Volume During COVID-19

Northbrook, Ill., April 07, 2020 — DriveSure, a customer retention product designed for new car dealerships by Krex, Inc., has compiled data on closed repair order volume to help new car dealerships understand and respond to changes in demand for vehicle maintenance...

How Technology Helps Service Advisors Win the Communication Game

How Technology Helps Service Advisors Win the Communication Game

  A great dealership prioritizes communication with its customers, vendors, manufacturers, and coworkers. Whether it’s asking the right questions or being clear and intentional in responses and direction, straightforward communication is a quality a successful...

Why Your Dealership Should be Texting Customers and Prospects

Why Your Dealership Should be Texting Customers and Prospects

It’s 2020. How do you communicate with your service customers and sales leads? If you’re not texting them, you should be. Today more than 80% of the U.S. population has a cellphone. And 79% of adults have a smartphone with them 22 hours a day, interacting with it...

Retain More Service Customers with Digital Oil Change Reminders

Retain More Service Customers with Digital Oil Change Reminders

Oil change stickers are today’s standard practice for reminding car owners about routine maintenance on their vehicles. It’s a simple, unobtrusive cue to schedule their next service. At best, though, the sticker only suggests a return date and mileage. The car owner...

How Dealerships Deal When Tire Coverage Falls Flat

How Dealerships Deal When Tire Coverage Falls Flat

Driven by the importance car manufactures put on customer retention, much of a dealership’s energy is put into making sure every customer’s experience in its service department is a satisfactory one. The sales-to-service handoff and a new car owner’s first service...

Creating Customer Loyalty: Why Discounted Oil Changes Disappoint

Creating Customer Loyalty: Why Discounted Oil Changes Disappoint

Most vehicle owners know that regular oil changes are necessary for proper car maintenance. But with so many choices for service, dealerships are finding that acquiring and retaining business and creating customer loyalty is not as easy as it once was. With factors...

Mobile Geofencing Drives More Customers to Your Dealership

Mobile Geofencing Drives More Customers to Your Dealership

If you are looking for a new way to gain and maintain market share of new car sales and service in your area, consider creating a geofencing strategy. Geofencing uses radio frequency identification (RFID), GPS, Bluetooth, and other technologies to trigger the delivery...

The Hidden Issue Causing Even Your Most Loyal Customers to Defect

The Hidden Issue Causing Even Your Most Loyal Customers to Defect

There's a rarely-discussed reason that can cause even your most loyal customers to start going somewhere other than your dealership for service. Often, when a vehicle breaks down, the owner’s roadside assistance provider will take them to the nearest service provider...

The Importance of the Sales-to-Service Handoff

The Importance of the Sales-to-Service Handoff

Of the over 16,000 car buyers in a recent survey, just 42% indicated that they’d met members of the service department. That means that a whopping 58% either hadn’t been introduced to the service team or couldn’t remember the interaction.Like any other well-oiled...