Blog

New Normal in Fixed Ops: What Changes Are Here to Stay?

New Normal in Fixed Ops: What Changes Are Here to Stay?

This article was originally posted to DrivingSales.com More flexibility and convenience. Pickup and delivery. Spotlight on customer safety and comfort. Increased importance on used car service retention. These are all ways in which fixed ops and car dealer service...

New Study Reveals Most Effective Fixed Ops Marketing Tactics

New Study Reveals Most Effective Fixed Ops Marketing Tactics

This was article was originally posted to FixedOps Marketing When it comes to communicating with customers, fixed ops directors in dealership service departments nationwide make significant investments to cut through the clutter. But are their efforts paying off? Are...

How COVID is Changing Service Department Value Props

How COVID is Changing Service Department Value Props

This article was originally posted to DrivingSales.com 2020 has been the year of adapting and adjusting. Every business has been affected by COVID-19 in one way or another, and while dealership service departments are basically back to pre-pandemic levels of volume...

New Data: COVID’s Impact On Service Demand Then and Now

New Data: COVID’s Impact On Service Demand Then and Now

This article was originally posted to DrivingSales.com Back in April, which seems like a lifetime ago in 2020 time, new car dealerships faced great uncertainty as COVID-19 tightened its grip and spread across the country. In an effort to give dealership general...

7 Service Department Marketing Tactics + Examples

7 Service Department Marketing Tactics + Examples

This article was originally posted to DrivingSales.com Growing your dealership’s service business isn’t an easy job. With countless auto repair shops trying to steal your customers away and manufacturer-recommended service intervals ever expanding, it’s easy to feel...

Service Amenities vs Incentives and Why the Difference Matters

Service Amenities vs Incentives and Why the Difference Matters

This article was originally posted to DrivingSales.com What can a service department offer that actually drives customers to return? When I discuss this question with dealerships, the conversation often turns to the additional things they provide outside of their...

New Study: Even Loyal Customers Leave After a Bad Experience

New Study: Even Loyal Customers Leave After a Bad Experience

This article was originally posted to DrivingSales.com  What’s the easiest way to turn your dealership into an engine of profit? Keep more customers coming back for service, more often. Okay, maybe it’s not all that “easy,” but it is possible. In fact, nearly 2,000...

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

This article was originally posted to DrivingSales.com Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends and family is now a common way we interact with businesses....

Service Department Amenities: What Do Your Customers Want?

Service Department Amenities: What Do Your Customers Want?

This article was originally posted to DrivingSales.com Snacks. Coffee. WiFi. It seems these are staples for most dealership service department waiting areas. But are those the amenities that keep your customers loyal to your service department? Probably not. Are they...

Even Loyal Dealership Service Customers Buy Tires Elsewhere

Even Loyal Dealership Service Customers Buy Tires Elsewhere

This article was originally posted to DrivingSales.com It’s widely known that dealerships still have a lot of ground to make up when it comes to selling tires. According to Modern Tire Dealer, auto dealerships still handle just under 10% of the total tire market as of...

More Time: How to Create It in Your Service Advisors’ Day

More Time: How to Create It in Your Service Advisors’ Day

This article was originally posted to DrivingSales.com A service advisor’s job is often one with a dozen things needing attention at the same time — greeting customers, passing on work orders, checking on parts, taking calls, making calls, and more. But as we’re often...

The 2020 Service Retention Report Is Here!See what nearly 2,000 service customers said about why they return, why they don't, and what dealerships can do about it.
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