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Now’s the Time for New-Car Dealers to Focus on Used Vehicles

Now’s the Time for New-Car Dealers to Focus on Used Vehicles

While new-vehicle sales have rebounded nicely following the pandemic-related depths of 2020, current production delays and overall inventory issues threaten growth within the new-car market. “There are nearly 1.1 million fewer vehicles in inventory at dealerships this...

Why Dealerships’ Service Experience Starts With the Sale

Why Dealerships’ Service Experience Starts With the Sale

You won’t get a second chance to make a good first impression The relationship between a customer and a dealership’s service department doesn’t begin when the vehicle needs its first oil change. It actually starts as soon as the new vehicle owner agrees to sign on the...

Why Dealership GMs Should Pay More Attention to Service

Why Dealership GMs Should Pay More Attention to Service

From hiring and training department heads to monitoring the daily operating control (DOC) to annual forecasting, resolving elevated customer complaints, and so much more —dealership general managers (GMs) have a bevy of responsibilities. And while the most successful...

5 Fresh Marketing Ideas to Rev Up Your Fixed Ops

5 Fresh Marketing Ideas to Rev Up Your Fixed Ops

Are you struggling to fill your service bays with new customers or retain existing customers? Or maybe you’re looking for big growth this year? Then it’s probably time to take a look at your fixed ops marketing strategy. The past 12 months haven’t been easy on many...

Tips and Strategies to Get More Positive Customer Reviews

Tips and Strategies to Get More Positive Customer Reviews

Like it or not, customer reviews are a big deal for dealership service departments. We know, it doesn’t always feel fair that a seemingly innocuous set of “star ratings” can have such an impact. But it does. Many potential new customers are going online to vet you...

A Dealership General Manager’s Guide to Improvement

A Dealership General Manager’s Guide to Improvement

Abe Lincoln once famously said, “give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The lesson there, of course, is that preparation and remaining ever-sharp is important to success — especially long-term success. As the captain...

How to Get Customers Back for Their First Service Appointment

How to Get Customers Back for Their First Service Appointment

The benefits of dealer-provided maintenance are undeniable. We know this, so why then can it often feel like a herculean task to get customers to return to our dealership after their vehicle purchase? After buying a car, 72% of customers are opting for third-party...

10 Ways to Build Customer Loyalty from Fixed Ops

10 Ways to Build Customer Loyalty from Fixed Ops

It’s long been said that acquiring a new customer costs 5 times as much as retaining a current customer. So then why do so many companies spend the majority of their time, energy, and budgets looking for new business, when they could be more focused on preserving the...

Has Your Dealer Service Department Embraced the Digital Age?

Has Your Dealer Service Department Embraced the Digital Age?

Despite dealership service departments’ best efforts to provide a great customer experience, many still find bringing their vehicle in for maintenance and repair to be a bit of a hassle. While we’ve come a long way as an industry — adapting and adjusting our fixed ops...

Is Your Service Department Experience One for All Ages?

Is Your Service Department Experience One for All Ages?

Most new car dealerships know that getting customers to return for service is critical to success — both for maximizing fixed ops profits, and for generating new car sales through repeat buyers. After all, the service and parts department accounts for 49.6% of the...

How to Properly Execute Pickup and Delivery

How to Properly Execute Pickup and Delivery

Do you know what your customers chose as their fourth most preferred amenity in our recent Dealership Service Retention Report? Vehicle pickup and delivery. For those under the age of 34, pickup and delivery even cracked the top 3 most desirable service department...

New Normal in Fixed Ops: What Changes Are Here to Stay?

New Normal in Fixed Ops: What Changes Are Here to Stay?

This article was originally posted to DrivingSales.com More flexibility and convenience. Pickup and delivery. Spotlight on customer safety and comfort. Increased importance on used car service retention. These are all ways in which fixed ops and car dealer service...