Blog

Is Loyalty Dead in the Service Industry?

A loyal customer is a valuable asset to your dealership. But in an age where customers have more options and information at their fingertips, especially when it comes to their vehicles, the question must be asked—is loyalty dead in the service industry?...

5 Dealerships Wowing Customers with Their Waiting Room Amenities

A special on an oil change plus a manicure? Maybe a free workout class while your tires are rotated? Why not hit a few golf balls while you wait? We live in the age of experiences. Some dealerships have taken that experience to the next level. For many...

4 Things to Consider when Choosing Dealership Technology

Successful dealerships are innovative dealerships. Technology is an essential part of innovating, but adding new technology isn’t just about keeping up with the times. It’s about providing the best experience to keep customers coming back. So...

Why Oil Changes Are Like the Pizza Business

What do oil changes and fresh, delicious pizza have in common? More than you think! From a quick frozen pizza to a nice night out at a local pizzeria, hungry pizza fans have seemingly endless options for quality and experience. The same is true for oil changes. Every...

When Upselling Is Done Right, Everyone Wins

Customers come first. It’s the mantra of many dealerships, but it’s easy to say and harder to live out. That’s where the deeper value of upselling comes in. For top dealerships, it goes far beyond an increase in service revenue: it’s about educating your customers and...

How High-Performing Dealerships Increase Service Traffic

Increasing service traffic is more important and more difficult than ever. 70% of customers who got their car from a dealer did not return for service in the past year, according to Cox Automotive. This creates a huge loss of revenue for the dealership because most of...

The Art of Customer Retention: It Starts with Sales

Nothing in your dealership functions in a silo. Like it or not, your sales team sets the stage for customer retention to your dealership—and how they handle that responsibility can make or break the chance you have to wow your customers with your service department....

A Fresh Look at Dealership Communication’s Impact on Retention

How does your dealership communicate with customers? Great communication is an investment. Luckily the return is a big one: the return of your customers. Especially when increasing customer retention by 5% can increase profits by 25% to 95%. A focused effort on...

5 Critical Moments to Create an Amazing Dealership Experience

Outstanding service is no longer just “service with a smile.” In a world focused on customer experiences, dealerships must offer above-and-beyond service that keeps customers coming back. It’s about making customers feel like a valued and significant part of your...

Create a Dynamic Customer Care Culture at Your Dealership

Ever wonder why some customers don’t return to your service department? Prices too high? Too competitive of a market? According to a 2018 survey, people aren’t leaving businesses because of product or pricing. 67% leave because of poor customer service. While many...