Increased competition, extended maintenance intervals and higher customer expectations make retaining customers for vehicle service more difficult than ever before. As vehicles age, new car dealerships lose customers to aftermarket competitors:

  • Sales customers are not consistently introduced to the service department
  • Unplanned repairs like tires, brakes and batteries cause customer defection
  • 77% of routine maintenance is performed outside of new car dealerships
  • Aftermarket competitors steal customers by aggressively promoting convenience, low price, multi-point inspections and even certified technicians


Drive-Sure engages customers to think of their new car dealership FIRST for routine maintenance and HAND DELIVERS customers back for unplanned repairs like tires, brakes, batteries and check engine lights. Dealerships using Drive-Sure:

  • Increase First Service Visit Retention
  • Boost Routine Maintenance Visits
  • Recapture Unplanned Repair Revenue
  • Enhance Customer Satisfaction

Best of all, dealerships realize these results for less than the cost of an oil change discount.

Average Dealership Results

Average Number of Services During Vehicle Ownership


Annual Routine Service Retention


New Car 1st Service Visit Retention


Used Car 1st Service Visit Retention

How Drive-Sure Works

Unlike most loyalty programs, Drive-Sure won’t undermine dealership profits with steep discounts. In fact, Drive-Sure helps dealerships compete on value instead of price. Customers receive value-added benefits that drive them back for each routine maintenance service. Dealerships drive more revenue opportunities:

Dealer Loyal Roadside Assistance

Recapture unplanned repair revenue like batteries, tires, brakes and check engine lights. Learn More

Road Hazard Tire Protection

Drive back more customers for unplanned tire repairs and replacements. Learn More

Emergency Rental Car Coverage

Keep customers happy by keeping them on the road. Learn More

Drive-Sure Engage

Engage customers in their preferred format – text, email, or direct mail – at the exact time they need to buy service. Learn More

White Papers

Dealer Testimonials

Rhett Ricart

Owner, Ricart Automotive

“Our customers enjoy the benefits of Drive-Sure and what’s more… keep coming back for service. BUILD VALUE and PRICE IS SECONDARY.”

Eddie Campbell

Service Director,  Lewisville, TX

“My retention has increased 30%. When people ask me how we have been able to accomplish that, I tell them about the Drive-Sure value added solution.”

Pam Bishop

Service Manager
Byers Toyota

“I cannot say enough about the Krex program!  It is the MOST efficient and simple process.  Claims are paid quickly and without any hassle!  We have been using the Krex benefits program for many, many years and continue to partner with them.  They have a great staff and the program sells itself.”

Bart Maca

Service Director
Midway Dodge

Drive-Sure give customers a reason for them to come back to me for service. It’s great!”