EPISODE 07
Texting and Tech: Modernizing Dealership Communication for the Digital Age
Featuring Guests Charity Dunning & Russell Hill
Episode Description
If your fixed ops department still relies on outdated marketing or thinks coupons are enough, you’re leaving serious money on the table. But how can dealerships transform their service departments? Why is it so important to build real customer relationships? It’s time to rethink everything about marketing fixed ops!
In this episode of Retention Roadmap, Charity Dunning, Chief Marketing Officer, and Russell Hill, Managing Partner and Co-Founder of Fixed Ops Marketing,and Co-Hosts of the What the Fixed Ops?! Podcast join us to discuss how dealerships can optimize their marketing. We explore common pitfalls and emphasize the need for a paradigm shift, as well as the importance of customer experience from the moment a guest arrives. We also look at the underwhelming or nonexistent digital marketing strategies that many dealerships have in place.
Takeaways from this episode:
- Revolutionizing dealership marketing with video, AI, and automation
- Shifting customer communication preferences
- The importance of awareness around dealership services
- The value of transparent communication in driving dealership success
BILL SPRINGER
and president of Krex Inc.
CHARITY DUNNING
Chief Marketing Officer at Fixed Ops Marketing and Co-Host of What the Fixed Ops?!
RUSSELL HILL
Managing Partner and Co-Founder of Fixed Ops Marketing and Co-Host of What the Fixed Ops?!
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The Generational Divide in Your Service Drive
If your service team is treating every customer the same, there’s a good chance you’re losing some of them without ever hearing a complaint. A bad phone experience, a clunky online scheduler, or the wrong communication channel can quietly push customers somewhere else.
The Loyalty Paradox: Why Satisfied Customers Still Leave
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