EPISODE 4
Dan Shine Discusses the Critical Role of Journalism in Automotive News
Featuring Dan Shine
Episode Description
The internet has become plagued with incorrect news, but there are still good journalists out there who are doing honest work. Regardless of all the misdirection, however, people still rely on media for information. So what goes into the story behind the headline? And how can dealerships collaborate with the media to attract more customers?
In this episode of Retention Roadmap, Dan Shine, Senior Editor of Automotive News, discusses the critical role journalism plays in the automotive industry, differentiating between trained journalists and bloggers. We also explore current challenges faced by dealerships, particularly in customer retention and technician recruitment. Dan also shares his perspective on the future of mobile services if dealerships don’t prioritize the opportunity it presents.
What we discuss in the episode:
- The importance of adapting to new trends
- The ongoing struggle to retain customers for dealership services
- The history of tire and windshield services and the impact they had on customer retention
- The rigorous standards and ethical guidelines that help ensure the accuracy and reliability of reporting
BILL SPRINGER
and president of Krex Inc.
Dan Shine
Senior Editor of Automotive News
Would you like to Be a guest on our podcast?
Service Retention in 2025: What’s Changing & How to Adapt
The service retention landscape is shifting, and dealerships must adapt to stay ahead. With fewer new cars being sold in recent years, the traditional flow of service customers is slowing, making it more important than ever to win back lost customers and capture more aftermarket business.
The Future of Dealership Branding & Digital Engagement with Savannah Simms
Dealerships today face a unique challenge: standing out in a crowded digital landscape while building long-term customer loyalty. In this episode, we explore how dealerships can strengthen their brand, improve retention, and create meaningful customer relationships.
Turning Recalls into Revenue: The BizzyCar Blueprint
What if some of the biggest opportunities for service retention are hiding in plain sight? Recalls and mobile service often feel like operational challenges, but they could be the key to driving revenue and reactivating customers you thought were lost for good.