EPISODE 05

From Fixed Ops to Dealer Principal: A Blueprint for Dealership Success

Featuring Guest Jerry Romano

Episode Description

How does a technician rise to become the owner of multiple successful dealerships? For Jerry Romano, it started by mastering service retention and building a brand that customers can’t resist. Today he’s the owner and Chief Operating Officer of Windward Hyundai, Windward Chrysler Dodge Jeep Ram, and Jerry V’s Honolulu Hyundai.

In this episode of Retention Roadmap, Jerry emphasizes how his hands-on experience in fixed operations has shaped his leadership style, allowing him to build strong customer relationships and drive service retention. He also discusses the importance of creating a unique brand identity, such as “Jerry for the People,” which resonates with customers and sets his dealerships apart in a competitive market. The branding, combined with consistent marketing and a focus on customer service, has been crucial in maintaining customer loyalty.

 

Takeaways from this episode:

  • Specific strategies that contribute to dealership success
  • How programs like Tires for Life and DriveSure help with customer retention
  • The challenges of growing technician talent
  • Adapting to the evolving electric vehicle market
  • The importance of consistency and maintaining personal connections with customers

BILL SPRINGER

Host of Retention Roadmap
and president of Krex Inc.

Jerry Romano

Owner & COO of Windward Hyundai, Windward Chrysler Dodge Jeep Ram, and Jerry V’s Honolulu Hyundai

Would you like to Be a guest on our podcast?

Service Retention in 2025: What’s Changing & How to Adapt

Service Retention in 2025: What’s Changing & How to Adapt

The service retention landscape is shifting, and dealerships must adapt to stay ahead. With fewer new cars being sold in recent years, the traditional flow of service customers is slowing, making it more important than ever to win back lost customers and capture more aftermarket business.

read more
Turning Recalls into Revenue: The BizzyCar Blueprint

Turning Recalls into Revenue: The BizzyCar Blueprint

What if some of the biggest opportunities for service retention are hiding in plain sight? Recalls and mobile service often feel like operational challenges, but they could be the key to driving revenue and reactivating customers you thought were lost for good.

read more

Join our newsletter to stay
up to date with new episodes

Join us for a free online event on July 28th!Battling 5 Dealership Service Defection Points with DriveSure