EPISODE 16
Adopting Video to Boost Retention and Revenue in Fixed Ops
Featuring Guest Joe Shaker
Episode Description
Today’s customers demand greater transparency and trust from their service providers—and dealerships need to deliver. How can fixed ops professionals bridge the gap between customer expectations and service department performance?
In this episode of Retention Roadmap, sponsored by DriveSure, we sit down with Joe Shaker, CEO of Shaker Auto Group and founder of TruVideo, to explore how video technology is transforming dealership communication. From enhancing transparency to driving higher retention rates, Joe shares how video inspections are reshaping service departments and creating new opportunities for growth.
Takeaways from this episode:
- The role of video technology in improving trust and customer relationships
- How TruVideo enhances communication between technicians, advisors, and customers
- Insights into the implementation process and overcoming adoption challenges
- The measurable impact of video on repair order revenue and customer satisfaction
- Why video-based communication is becoming the industry standard

BILL SPRINGER
and president of Krex Inc.

Joe Shaker
CEO of Shaker Auto Group and Founder of TruVideo
Would you like to Be a guest on our podcast?
The Next Evolution of Video MPI
Video inspections are becoming standard in dealership service departments. But simply sending a video is no longer enough. The next opportunity is making sure customers actually watch it, understand it, and see enough value in the experience to trust the recommendation and come back again.
How to Become Your Customer’s First Call for Tires
Only about one-third of dealership service customers bought their last set of tires from the dealership. That’s not just a missed tire sale. Once a customer heads somewhere else for tires, that shop gets a shot at the rotations, alignments, brakes, maintenance, and repair work that comes next.
Turning Service Visits Into Future Vehicle Sales
Your next vehicle sale may already be sitting in the service drive. Yet while one-third of customers say they would be open to a sales conversation during a service visit, only 14% report that anyone actually starts one. The opportunity is not to pitch every customer who pulls into the lane. It’s to build a defined process that helps sales and service identify the right customers, start relevant conversations, and keep the relationship moving through the entire ownership cycle.


