Blog
The Benefits of Texting; Communicate with Customers the Way They Want
It’s time to rethink how you communicate with your customers. 95% of adults own a cellphone of some sort and 77% of those phones are smartphones. Texting makes sense. It is popular, it is fast and it is convenient for your customers and for your service...
Dealerships – It’s Not Just About New Car Sales
Because improved technology and assembly line advancements have made automobiles both more efficient and more reliable with fewer warranty issues, car dealerships must find ways to add value to their customers, and increase revenue. Selling Happens at All Levels of a...
Keeping Customers Happy is the Bottom Line
Make new friends, but keep the old… This is a ditty that many of us remember from our childhoods. However, the idea is especially true for car dealerships when it comes to keeping existing customer happy … and coming back. The challenge is maintaining a good...
Have Oil Changes Become a Commodity?
In the past month or so, I've heard a lot of Service Managers and Fixed Operations Directors express that they've resigned to the notion that prices dictated by their manufacturers commoditize their routine services - especially oil changes. In other words, their...
What Are Your Customers’ First Impressions of Your Dealership?
As Will Rogers said, “You never get a second chance to make a first impression." Creating favorable customer impressions may even seem easy when you can show off renovated waiting areas and state-of-the-art amenities. But, let's not fool ourselves into thinking that...
When Emergency Strikes, Be Prepared
With winter weather around the corner, now is the time to prepare for the unexpected. An inoperative vehicle can be scary. So, give yourself a little extra peace of mind by making certain you have what you need just in case you become stranded. Here are our tips for...
Customer Feedback Should Drive Customer Experience
How are you using Customer Satisfaction Index (CSI) survey results? If you are like most dealerships, you are simply tracking CSI results. Each month you hope to stay "in the green" or above regional and national levels so that you can cash in on manufacturer...
Why Krex Graphite Engine Lubricant®?
We know that car dealerships takes every opportunity to choose the right products with the most benefits to the vehicles in their care. Here at Krex, Inc., we recommend graphite as the ultimate product for engine lubrication. Here’s why Krex Graphite Engine...
Car Buying Guide Part Two: New-to-You Vehicle Shopping? Why you should buy from a new car dealer
Has the time come to purchase a new-to-you car? If you’ve found yourself in the market for a previously owned vehicle, we bet you’re tossing around your options of where to shop. The newspaper? The mom n’ pop dealer at the corner? Look no further than your local...
Car Buying Guide: Part One, Be A Savvy Car Shopper
The car buying process can be a stressful one for many folks, but it’s an unavoidable part of life for most of us. If you’re in the market for a new or new-to-you vehicle, there are steps you can take to ensure you’ll shop successfully. Read on for Krex, Inc.’s tips...
What Everyone Should Know About Graphite
In its manmade form, graphite is free from impurities, non-gritty and exists in a talcum powder like state, perfect for use in Krex Graphite Engine Lubricant®. This graphite-based product coats engine surfaces, reducing metal-on-metal wear that normally occurs at...
Fight the Car Clutter
If you have kids, commute, or (God forbid) work out of your car, chances are the interior of your car may not be exactly clutter-free. Yet, keeping your vehicle’s interior clean will extend the life and enjoyment of your car. Read on for our thoughts on keeping your...