Mobile phones – they’re with us all of the time now, aren’t they? They serve every imaginable purpose from alarm clock, to fitness tracker, to home thermostat and light switch. Businesses from almost every industry are getting in on the action and connecting with their customers via mobile devices, and you should too. Here are four reasons why.
Provide More Value to Your Customers
Obviously, you want to increase your interactions with your customers to prompt more services transactions and increase revenue, but you also want to provide a level of value to your customers that they can’t get anywhere else. Why? Providing unique value creates customer loyalty, and it’s that repeat business over time that makes the difference in your bottom line.
With the DriveSure Pass from Krex, customers receive automatic push notifications to their mobile device when their vehicle is due for a DriveSure renewal service, as well as alerts when they’re near your dealership. You’re essentially nudging them to do something that should already be a part of their regular car maintenance routine – and your customers appreciate the nudge! According to a recent survey by AAA, 35% of Americans skip or delay the recommended factory maintenance schedule. This in turn can cost the driver as much as $8,000+ in repair charges over time, not to mention the inconvenience and even personal harm that can come from a roadside breakdown. Talk about unique (and substantial) value!
Build a Stronger Brand
In the same way that key chains, license plate frames, water bottles, and pens featuring your dealership’s logo have served as a form of advertising, the DriveSure Pass also reinforces your brand. With features that include click-to-call and “benefits at a glance,” your dealership’s logo, website address, and phone number will be right where your customers are – at all times! Even more valuable: with the DriveSure Pass, you’re demonstrating to your customers why they should trust you by showing (not telling) what your dealership stands for: reliance, convenience, service, and loyalty.
Furthermore, by regularly interacting with your customers through timely, applicable, and personal notifications and alerts, you’re fostering trust. Like a close friend or family member, smart notifications and alerts guide the user in the right direction and remind them of what’s important at the best time. Suddenly, your brand becomes relevant in their world. And the more your customers trust your brand… the more relevant your brand is in their world… the more likely they’ll be to return to you for services.
Deliver Better Customer Service
Customer service is no longer just about face to face communication. Since 96% of Americans now have a mobile device (and one that’s probably within arm’s reach at all times), the real game-changer in customer service is mobile technology. Why? At the risk of sounding like a stalker, with mobile technology your dealership is always with your customer. And through a solid mobile interface and a regular cadence of interactions, you can be certain you’re consistently presenting your best face and best intentions to the customer.
Case in point: If a driver receives a notification from you that they’re due for a DriveSure oil change, they can schedule an appointment immediately. There’s no need to search for a phone number, wait for a service rep to answer, and locate a VIN number or other necessary information to schedule an appointment. Everything they need is in the palm of their hand. Even better: they don’t have to wait for regular business hours to do any of this. You’ve made something that’s traditionally inconvenient, convenient. And you’ve delivered a seamless, consistent customer service experience without relying on your customer service team to do so.
Boost Profits and Customer Retention
When customer satisfaction increases, sales and customer retention usually follow. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re treated. The more interested and pleased customers become with your dealership and your services, the greater demand will grow. And one easy way to deliver interest and pleasure to increase the quality of the buying experience is – you guessed it – through the phone.
Need some proof? Look no further than your favorite food chains: Starbucks, Domino’s, and Taco Bell. Following their individual forays into the mobile realm with apps for ordering delivery and in-store pickup, individual order amounts and overall sales increased – in some cases by double digits.
You may also find that mobile technology helps you mobilize (pun intended!) and maximize transactions with your younger vehicle owners. Consumers ages 21 through 34 are taking out new auto loans at a 21% higher rate than their Gen X counterparts did at the same age, and this market segment responds to efficiency. They use their smartphones as a personal assistant, helping with everyday activities and performing a number of practical functions such as finding business information, making purchases online, and using loyalty programs. With DriveSure, you meet these consumers exactly where they live (on their phones), and you give them exactly what they want: a convenient way to access your services.
Start the Car
The DriveSure Pass is a sure way of securing a strong connection with your customers and encouraging repeat business. Instead of being the dealership in the rearview mirror, you’ll be right in their pockets. And the convenience factor coupled with the undeniably “cool” element of technology will differentiate your dealership from the big box retailer or local mechanic. Learn more about the DriveSure Pass.