5 Fresh Marketing Ideas to Rev Up Your Fixed Ops

5 Fresh Marketing Ideas to Rev Up Your Fixed Ops

Are you struggling to fill your service bays with new customers or retain existing customers? Or maybe you’re looking for big growth this year? Then it’s probably time to take a look at your fixed ops marketing strategy. The past 12 months haven’t been easy on many...
A Dealership General Manager’s Guide to Improvement

A Dealership General Manager’s Guide to Improvement

Abe Lincoln once famously said, “give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The lesson there, of course, is that preparation and remaining ever-sharp is important to success — especially long-term success. As the captain...
10 Ways to Build Customer Loyalty from Fixed Ops

10 Ways to Build Customer Loyalty from Fixed Ops

It’s long been said that acquiring a new customer costs 5 times as much as retaining a current customer. So then why do so many companies spend the majority of their time, energy, and budgets looking for new business, when they could be more focused on preserving the...