EPISODE 10
From 400 to 1,700: The Unstoppable Growth of Bozard Ford’s Mobile Service
Featuring Guest Jeremy Stephens
Episode Description
Customers today expect more convenience than ever, and dealerships need to adapt to stay competitive. With growing demand for faster, more accessible service, how can your dealership meet these expectations while boosting efficiency and retention?
In this episode of Retention Roadmap, sponsored by DriveSure, we dive into the innovative world of mobile service with Jeremy Stephens, Remote Operations Director at Bozard Ford Lincoln. We explore the benefits of his new approach to customer service, which operates over 40 mobile units that deliver fast, convenient service directly to customers’ doorsteps. We also discuss how mobile service is improving retention rates, increasing shop capacity, and creating new revenue opportunities, particularly with fleet customers.
Takeaways from this episode:
- How Bozard Ford’s mobile service improves customer satisfaction and reduces wait times
- The role of mobile units in optimizing shop capacity and technician efficiency
- Key services offered through mobile units, from tire replacements to diagnostics
- Strategies for selling mobile service to fleet customers and boosting revenue
- Why mobile service is reshaping the future of dealership operations
BILL SPRINGER
and president of Krex Inc.
JEREMY STEPHENS
Remote Operations Director at Bozard Ford Lincoln
Would you like to Be a guest on our podcast?
The Vanishing Customer: Why Service Customers Leave Without Saying a Word
Customers don’t always leave with a complaint, a bad survey, or a dramatic service lane moment. Sometimes they leave quietly, choosing the path that feels easier the next time they need an oil change, tire replacement, recall repair, or routine maintenance.
The Generational Divide in Your Service Drive
If your service team is treating every customer the same, there’s a good chance you’re losing some of them without ever hearing a complaint. A bad phone experience, a clunky online scheduler, or the wrong communication channel can quietly push customers somewhere else.
The Loyalty Paradox: Why Satisfied Customers Still Leave
A customer can leave your dealership completely satisfied and still never come back. That’s the loyalty paradox, and according to data from DriveSure’s 2026 Dealership Service Retention Report, it’s happening far more often than most service departments realize. The real danger isn’t the angry customer. It’s the quiet one who had a perfectly fine experience and simply had no compelling reason to return.