EPISODE 09
Leveraging Pricing Intelligence for Your Service Department
Featuring Guest Joe Gibson & Melissa Marlatt
Episode Description
Why do some dealerships consistently outperform competition while others lose customers to aftermarket pricing? Intelicheck’s Joe Gibson & Melissa Marlatt uncover competitive intelligence strategies that help service departments boost retention, stay ahead in pricing, and win back customers.
In this episode sponsored by DriveSure, Joe, Vice President of Sales and Marketing, and Melissa, Chief Operating Officer, explore the impact of competitive intelligence in new car dealerships. We reveal how real-time pricing data helps dealerships stay ahead of aftermarket competition, especially for services like oil changes and tires. Joe and Melissa also provide insights into understanding true competitors, the importance of transparent pricing, and how dealership service departments can leverage intelligence to retain customers through value-added services and better communication.
Takeaways from this episode:
- The growing trend of mobile service
- How pricing and competitive intelligence can be applied to make mobile service a viable extension of dealership offerings
- Increasing customer retention and loyalty by offering value-packed service packages
- The importance of consistent communication with customers about services, pricing, and convenience
BILL SPRINGER
and president of Krex Inc.
Joe Gibson
Vice President of Sales and Marketing
Melissa Marlatt
Chief Operating Officer
Would you like to Be a guest on our podcast?
What AI Can Teach You About Service Defection
What if your biggest threat to retention isn’t the competition, but your own calendar? Most dealerships don’t lose customers all at once. They just stop showing up. But with AI and a few simple process shifts, you can catch defection before it happens and make retention feel automatic.
From Transactional to Relational: The Service Advisor Shift
What if your best retention strategy had nothing to do with pricing, loyalty programs, or even your shop’s hours, and everything to do with how your service advisors say “good morning”? Most customers don’t come back because they weren’t helped… they were handled. The fix? Train your advisors to build relationships, not just close tickets.
Service on the Move: Why Dealerships Are Going Mobile in 2025
Offering mobile service sounds like a win-win, but for many dealerships, the logistics feel overwhelming. How do you staff it? Route it? Make money on it? And will customers even use it consistently? In this episode, sponsored by DriveSure, Bill sits down with Amit Chandarana, CEO of Curbee, a mobile service software platform that’s helping dealerships turn these questions into action.