Blog

Meet the Team: The Value of a Vehicle Service Department Tour

How likely is it that your customers will return to your dealership for their next car purchase? It depends where they go for service. According to Cox Automotive’s Service Industry Study, 74% of customers who returned for service within 12 months came back for their...

4 Ways You Can Benefit from the DriveSure Pass

Mobile phones - they’re with us all of the time now, aren’t they?  They serve every imaginable purpose from alarm clock, to fitness tracker, to home thermostat and light switch.  Businesses from almost every industry are getting...

Roadside Assistance Programs Drive Customers Back

  Even the best maintained vehicles breakdown.  There are unexpected mechanical issues, road hazards, accidents, etc.  These events typically require emergency roadside assistance, and your dealership can capture revenue for these unplanned repairs by offering a...

Turn your Oil Change Service into a Strategic Customer Retention Tool

Article written by Bill Springer. Perhaps the most commonly performed procedure in the new car dealership service department is the oil change.  Getting customers to return several times a year for this preventive maintenance service is perhaps the most telling...

Tire Replacement – Customer Retention and Revenue

"90% of dealership service customers that buy tires elsewhere never return to the dealership for service."  Americans are keeping their cars longer than ever before, often for 10+ years. Tires typically must be replaced after six years (or more often, depending on...

6 Ways to Fill Service Bays Using Online and Digital Strategies

The average dealership typically dedicates less than 5% of their website to the car service department.  Yet only 10% of car buyers say they don’t look for car service department reviews prior to purchasing a vehicle. Additionally, a major concern for dealerships is...

The Benefits of Texting; Communicate with Customers the Way They Want

  It’s time to rethink how you communicate with your customers.  95% of adults own a cellphone of some sort and 77% of those phones are smartphones.  Texting makes sense.  It is popular, it is fast and it is convenient for your customers and for your service...

Dealerships – It’s Not Just About New Car Sales

Because improved technology and assembly line advancements have made automobiles both more efficient and more reliable with fewer warranty issues, car dealerships must find ways to add value to their customers, and increase revenue. Selling Happens at All Levels of a...

Keeping Customers Happy is the Bottom Line

  Make new friends, but keep the old…  This is a ditty that many of us remember from our childhoods.  However, the idea is especially true for car dealerships when it comes to keeping existing customer happy … and coming back. The challenge is maintaining a good...