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Creating Customer Loyalty: Why Discounted Oil Changes Disappoint

Creating Customer Loyalty: Why Discounted Oil Changes Disappoint

Most vehicle owners know that regular oil changes are necessary for proper car maintenance. But with so many choices for service, dealerships are finding that acquiring and retaining business and creating customer loyalty is not as easy as it once was. With factors...

Mobile Geofencing Drives More Customers to Your Dealership

Mobile Geofencing Drives More Customers to Your Dealership

If you are looking for a new way to gain and maintain market share of new car sales and service in your area, consider creating a geofencing strategy. Geofencing uses radio frequency identification (RFID), GPS, Bluetooth, and other technologies to trigger the delivery...

The Hidden Issue Causing Even Your Most Loyal Customers to Defect

The Hidden Issue Causing Even Your Most Loyal Customers to Defect

There's a rarely-discussed reason that can cause even your most loyal customers to start going somewhere other than your dealership for service. Often, when a vehicle breaks down, the owner’s roadside assistance provider will take them to the nearest service provider...

The Importance of the Sales-to-Service Handoff

The Importance of the Sales-to-Service Handoff

Of the over 16,000 car buyers in a recent survey, just 42% indicated that they’d met members of the service department. That means that a whopping 58% either hadn’t been introduced to the service team or couldn’t remember the interaction.Like any other well-oiled...

Is Loyalty Dead in the Service Industry?

Is Loyalty Dead in the Service Industry?

A loyal customer is a valuable asset to your dealership. But in an age where customers have more options and information at their fingertips, especially when it comes to their vehicles, the question must be asked—is loyalty dead in the service industry?  ...

5 Dealerships Wowing Customers with Their Waiting Room Amenities

5 Dealerships Wowing Customers with Their Waiting Room Amenities

A special on an oil change plus a manicure? Maybe a free workout class while your tires are rotated? Why not hit a few golf balls while you wait? We live in the age of experiences. Some dealerships have taken that experience to the next level. For many dealerships,...

4 Things to Consider when Choosing Dealership Technology

4 Things to Consider when Choosing Dealership Technology

Successful dealerships are innovative dealerships. Technology is an essential part of innovating, but adding new technology isn’t just about keeping up with the times. It’s about providing the best experience to keep customers coming back. So...

Why Oil Changes Are Like the Pizza Business

Why Oil Changes Are Like the Pizza Business

What do oil changes and fresh, delicious pizza have in common? More than you think! From a quick frozen pizza to a nice night out at a local pizzeria, hungry pizza fans have seemingly endless options for quality and experience. The same is true for oil changes. Every...

When Upselling Is Done Right, Everyone Wins

When Upselling Is Done Right, Everyone Wins

Customers come first. It’s the mantra of many dealerships, but it’s easy to say and harder to live out. That’s where the deeper value of upselling comes in. For top dealerships, it goes far beyond an increase in service revenue: it’s about educating your customers and...

How High-Performing Dealerships Increase Service Traffic

How High-Performing Dealerships Increase Service Traffic

Increasing service traffic is more important and more difficult than ever. 70% of customers who got their car from a dealer did not return for service in the past year, according to Cox Automotive. This creates a huge loss of revenue for the dealership because most of...