EPISODE 35
The OEM-Dealer Alignment That Keeps Customers Loyal
Featuring Guest Dan Cantrell
Episode Description
Chasing CSI while customers drift is like polishing the hood of a car that won’t start. If you’re measuring satisfaction but not repeat behavior, you’re missing the point and the sale. One quick fix: align OEM and dealership processes around ruthless convenience, proactive outreach, and service-drive plays that turn today’s RO into tomorrow’s trade.
In this week’s episode, sponsored by DriveSure, Bill talks with Dan Cantrell, Director of OEM Operations at Victory Automotive Group, about what moves retention in 2025. Dan shares why the real metric is whether that service customer buys their next vehicle from you, how Toyota reframed stores around loyalty and engagement (not vanity scores), and where clunky data and inconsistent DMS/CRM usage quietly erode trust. From service-drive appraisals to over-communicating tires, Dan lays out simple, repeatable programs that make returning feel like the default.
Takeaways from this episode:
- Making the goal the next vehicle sale, not just the next visit
- Turning connected-car alerts into automatic, human outreach and booked appointments
- Closing the tire leak with constant, clear messaging and same-day conversion
- Standardizing data so your processes actually scale
- Using service-drive sales to feed both retention and used inventory
- Preparing for EV + mobile service: software updates and at-home convenience raise the bar
BILL SPRINGER
and president of Krex Inc.
DAN CANTRELL
Director of OEM Operations at Victory Automotive Group
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Convenience Has Changed the Fixed Ops Playbook
Customers are no longer comparing your service drive only to the dealership across town. They’re comparing it to every fast, convenient, transparent experience they have elsewhere. Many dealerships may not realize how quickly that standard is rising. Keeping up means choosing technology and service models that fit your customers rather than adopting every new tool the same way.
Moving Beyond the Discount
A discount may win today’s repair order, but what brings that customer back for the next one? As service prices rise and customers become more price-sensitive, dealerships need to separate the offers that close a transaction from the strategies that build an actual habit.
The Trust Gap Hiding in Your Multi-Point Inspections
Most dealerships say they want to build trust in the service lane, but too many are sitting on one of the simplest tools for doing exactly that. Video inspections don’t just explain recommended work. They help customers see what you see, and that visibility can be the difference between hesitation and approval.