EPISODE 27
From Guesswork to Precision: Using AI to Boost Service Retention
Featuring Guest TODD SMITH
Episode Description
Most dealerships are intrigued by AI, but many are still stuck in the dark when it comes to using it effectively. Instead of solving real problems, they’re overwhelmed by dashboards, buried in reports, and stuck blasting the same messages to every customer. The result? Missed opportunities, service defection, and underwhelming ROI on the tools they already have.
In this episode, sponsored by DriveSure, Bill sits down with Todd Smith, CEO and co-founder of QoreAI, to explore how dealerships can use artificial intelligence to enhance their retention strategy. From data hygiene to behavioral targeting, Todd outlines the steps every dealer can take to build smarter communication, improve the customer experience, and stop defections before they happen.
Takeaways from this episode:
- Why organizing and cleaning your data is the foundation for using AI effectively
- How AI can personalize service reminders based on driving behavior
- Simple AI applications to re-engage customers who declined service
- A smarter approach to preventing drop-off during the warranty-to-customer-pay transition
- How forward-thinking dealers are using AI to reduce message fatigue and increase trust
BILL SPRINGER
and president of Krex Inc.
TODD SMITH
CEO & Co Founder of QoreAI
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Convenience Has Changed the Fixed Ops Playbook
Customers are no longer comparing your service drive only to the dealership across town. They’re comparing it to every fast, convenient, transparent experience they have elsewhere. Many dealerships may not realize how quickly that standard is rising. Keeping up means choosing technology and service models that fit your customers rather than adopting every new tool the same way.
Moving Beyond the Discount
A discount may win today’s repair order, but what brings that customer back for the next one? As service prices rise and customers become more price-sensitive, dealerships need to separate the offers that close a transaction from the strategies that build an actual habit.
The Trust Gap Hiding in Your Multi-Point Inspections
Most dealerships say they want to build trust in the service lane, but too many are sitting on one of the simplest tools for doing exactly that. Video inspections don’t just explain recommended work. They help customers see what you see, and that visibility can be the difference between hesitation and approval.