EPISODE 16
Adopting Video to Boost Retention and Revenue in Fixed Ops
Featuring Guest Joe Shaker
Episode Description
Today’s customers demand greater transparency and trust from their service providers—and dealerships need to deliver. How can fixed ops professionals bridge the gap between customer expectations and service department performance?
In this episode of Retention Roadmap, sponsored by DriveSure, we sit down with Joe Shaker, CEO of Shaker Auto Group and founder of TruVideo, to explore how video technology is transforming dealership communication. From enhancing transparency to driving higher retention rates, Joe shares how video inspections are reshaping service departments and creating new opportunities for growth.
Takeaways from this episode:
- The role of video technology in improving trust and customer relationships
- How TruVideo enhances communication between technicians, advisors, and customers
- Insights into the implementation process and overcoming adoption challenges
- The measurable impact of video on repair order revenue and customer satisfaction
- Why video-based communication is becoming the industry standard

BILL SPRINGER
and president of Krex Inc.

Joe Shaker
CEO of Shaker Auto Group and Founder of TruVideo
Would you like to Be a guest on our podcast?
The Retention Formula: Insights from Tully Williams
Customer retention in the dealership service department is about more than just numbers—it’s about treating every customer as if they’re family and earning their repeat and referral business. In this episode, Tully Williams, Fixed Operations Director at the Niello Company, emphasizes the importance of measuring retention consistently and realistically, sharing his unique insights on why customer-focused recommendations and competitive pricing strategies (especially with tires, brakes, batteries, and maintenance) directly impact dealership loyalty and profitability.
Service Retention in 2025: What’s Changing & How to Adapt
The service retention landscape is shifting, and dealerships must adapt to stay ahead. With fewer new cars being sold in recent years, the traditional flow of service customers is slowing, making it more important than ever to win back lost customers and capture more aftermarket business.
The Future of Dealership Branding & Digital Engagement with Savannah Simms
Dealerships today face a unique challenge: standing out in a crowded digital landscape while building long-term customer loyalty. In this episode, we explore how dealerships can strengthen their brand, improve retention, and create meaningful customer relationships.