EPISODE 16

Adopting Video to Boost Retention and Revenue in Fixed Ops

Featuring Guest Joe Shaker

Episode Description

Today’s customers demand greater transparency and trust from their service providers—and dealerships need to deliver. How can fixed ops professionals bridge the gap between customer expectations and service department performance?

In this episode of Retention Roadmap, sponsored by DriveSure, we sit down with Joe Shaker, CEO of Shaker Auto Group and founder of TruVideo, to explore how video technology is transforming dealership communication. From enhancing transparency to driving higher retention rates, Joe shares how video inspections are reshaping service departments and creating new opportunities for growth.

Takeaways from this episode:

  • The role of video technology in improving trust and customer relationships
  • How TruVideo enhances communication between technicians, advisors, and customers
  • Insights into the implementation process and overcoming adoption challenges
  • The measurable impact of video on repair order revenue and customer satisfaction
  • Why video-based communication is becoming the industry standard

BILL SPRINGER

Host of Retention Roadmap
and president of Krex Inc.

Joe Shaker

CEO of Shaker Auto Group and Founder of TruVideo

Would you like to Be a guest on our podcast?

From Clipboard to Kiosk: A Modern Fixed Ops Makeover

From Clipboard to Kiosk: A Modern Fixed Ops Makeover

Most customers expect a modern, seamless experience everywhere they go, so why does the dealership service lane still rely on clipboards and key drops? It’s time to ask whether your service experience reflects the kind of innovation and convenience today’s customers take for granted.

read more
The Retention Formula: Insights from Tully Williams

The Retention Formula: Insights from Tully Williams

Customer retention in the dealership service department is about more than just numbers—it’s about treating every customer as if they’re family and earning their repeat and referral business. In this episode, Tully Williams, Fixed Operations Director at the Niello Company, emphasizes the importance of measuring retention consistently and realistically, sharing his unique insights on why customer-focused recommendations and competitive pricing strategies (especially with tires, brakes, batteries, and maintenance) directly impact dealership loyalty and profitability.

read more

Join our newsletter to stay
up to date with new episodes