Blog
How to Get Customers Back for Their First Service Appointment
The benefits of dealer-provided maintenance are undeniable. We know this, so why then can it often feel like a herculean task to get customers to return to our dealership after their vehicle purchase? After buying a car, 72% of customers are opting for third-party...
10 Ways to Build Customer Loyalty from Fixed Ops
It’s long been said that acquiring a new customer costs 5 times as much as retaining a current customer. So then why do so many companies spend the majority of their time, energy, and budgets looking for new business, when they could be more focused on preserving the...
Has Your Dealer Service Department Embraced the Digital Age?
Despite dealership service departments’ best efforts to provide a great customer experience, many still find bringing their vehicle in for maintenance and repair to be a bit of a hassle. While we’ve come a long way as an industry — adapting and adjusting our fixed ops...
Is Your Service Department Experience One for All Ages?
Most new car dealerships know that getting customers to return for service is critical to success — both for maximizing fixed ops profits, and for generating new car sales through repeat buyers. After all, the service and parts department accounts for 49.6% of the...
How to Properly Execute Pickup and Delivery
Do you know what your customers chose as their fourth most preferred amenity in our recent Dealership Service Retention Report? Vehicle pickup and delivery. For those under the age of 34, pickup and delivery even cracked the top 3 most desirable service department...
New Normal in Fixed Ops: What Changes Are Here to Stay?
This article was originally posted to DrivingSales.com More flexibility and convenience. Pickup and delivery. Spotlight on customer safety and comfort. Increased importance on used car service retention. These are all ways in which fixed ops and car dealer service...
New Study Reveals Most Effective Fixed Ops Marketing Tactics
This was article was originally posted to FixedOps Marketing When it comes to communicating with customers, fixed ops directors in dealership service departments nationwide make significant investments to cut through the clutter. But are their efforts paying off? Are...
How COVID is Changing Service Department Value Props
This article was originally posted to DrivingSales.com 2020 has been the year of adapting and adjusting. Every business has been affected by COVID-19 in one way or another, and while dealership service departments are basically back to pre-pandemic levels of volume...
New Data: COVID’s Impact On Service Demand Then and Now
This article was originally posted to DrivingSales.com Back in April, which seems like a lifetime ago in 2020 time, new car dealerships faced great uncertainty as COVID-19 tightened its grip and spread across the country. In an effort to give dealership general...
7 Service Department Marketing Tactics + Examples
This article was originally posted to DrivingSales.com Growing your dealership’s service business isn’t an easy job. With countless auto repair shops trying to steal your customers away and manufacturer-recommended service intervals ever expanding, it’s easy to feel...
Service Amenities vs Incentives and Why the Difference Matters
This article was originally posted to DrivingSales.com What can a service department offer that actually drives customers to return? When I discuss this question with dealerships, the conversation often turns to the additional things they provide outside of their...
New Study: Even Loyal Customers Leave After a Bad Experience
This article was originally posted to DrivingSales.com What’s the easiest way to turn your dealership into an engine of profit? Keep more customers coming back for service, more often. Okay, maybe it’s not all that “easy,” but it is possible. In fact, nearly 2,000...