Blog
ChatGPT for Dealerships: Getting Started with AI
While you’ve probably heard of ChatGPT by now, 2024 marks the year that AI tools will start really hitting the mainstream — especially with the billions of dollars invested in AI in 2023. In other words, there’s going to be more AI for car dealerships to take...
6 Communication Tips to Boost Dealership Visits
The way dealerships interact with their customers is facing a major shift in communication standards, which is especially important when profitability is more about recurring service revenue rather than vehicle sales. By prioritizing clear, consistent, and...
How Have Service Customer Preferences Changed Post-Pandemic?
In the wake of the pandemic, dealership consumers made significant changes to their behavior and expectations. Yet how can we be sure which changes have stuck, and which have reverted back to how they were in 2019? Understanding these changes is crucial for...
4 Research-Backed Ways to Retain Dealership Customers
A full 56% of consumers say they might stop going to a dealership after a bad experience. That’s according to survey data from nearly 1,500 dealership customers who get vehicle maintenance done at their dealership, when asked as part of DriveSure's 2023 Dealership...
Are You Being Proactive About Technician Retention?
Technician retention is a pressing issue for dealerships, plagued by problems ranging from compensation disagreements and miscommunications to uncertainty around career growth opportunities. These challenges not only lead to high turnover but also contribute to a...
Two Birds, One Stone: Better Retention of Staff & Customers
Dealerships often struggle with two big issues: keeping their staff and keeping their customers. When you've got a high staff turnover and customers who might defect in the time it takes to read a competitor’s promo email, it can feel like you're constantly treading...
Flip This Acquisition Strategy to Boost Retention
Using the power of "free" is a classic approach to customer acquisition. Free trials for feature-based subscriptions have long been an effective way for companies to attract new customers in the automotive industry. Even something as simple as a test drive is an...
Is a Busy Service Lane Costing You Loyal Customers?
In an effort to help dealerships in the competitive world of vehicle service and maintenance, DriveSure recently released the 2023 Dealership Service Retention Report. This new report uncovered a critical factor that may be affecting your customer retention:...
Are You Losing More Tire Revenue to Big-Box Retailers?
As part of the 2023 Dealership Service Retention Report, we surveyed dealership customers to figure out why they return for service and why they don’t. Among other topics, we asked respondents where they went the last time they purchased a tire, if not their...
How Can Prepaid Maintenance Drive Revenue? New Data
For dealerships that want to increase service retention, at least two methods have proven reliable: understanding your customers better than your competitors and providing value your competitors aren’t. When it comes to knowing more than the competition, the 2023...
New Data: Are Automated Phone Systems Bad for Business?
When it comes to scheduling service visits at a dealership, new research shows that customers overwhelmingly prefer human interaction. This data comes as part of our 2023 Dealership Service Retention Report, where we surveyed 1,380 vehicle owners to give dealerships...
Dealerships Are Losing Customers to These 3 Services
If a vehicle owner starts going somewhere else for a particular service, your dealership might lose them forever. That other shop gets a golden opportunity to win the customer over with a great experience or better pricing. This is part of why it’s become so important...