Blog
How High-Performing Dealerships Increase Service Traffic
Increasing service traffic is more important and more difficult than ever. 70% of customers who got their car from a dealer did not return for service in the past year, according to Cox Automotive. This creates a huge loss of revenue for the dealership because most of...
The Art of Customer Retention: It Starts with Sales
Nothing in your dealership functions in a silo. Like it or not, your sales team sets the stage for customer retention to your dealership—and how they handle that responsibility can make or break the chance you have to wow your customers with your service department....
A Fresh Look at Dealership Communication’s Impact on Retention
How does your dealership communicate with customers? Great communication is an investment. Luckily the return is a big one: the return of your customers. Especially when increasing customer retention by 5% can increase profits by 25% to 95%. A focused effort on...
5 Critical Moments to Create an Amazing Dealership Experience
Outstanding service is no longer just “service with a smile.” In a world focused on customer experiences, dealerships must offer above-and-beyond service that keeps customers coming back. It’s about making customers feel like a valued and significant part of your...
Create a Dynamic Customer Care Culture at Your Dealership
Ever wonder why some customers don’t return to your service department? Prices too high? Too competitive of a market? According to a 2018 survey, people aren’t leaving businesses because of product or pricing. 67% leave because of poor customer service. While many...
Meet the Team: The Value of a Vehicle Service Department Tour
How likely is it that your customers will return to your dealership for their next car purchase? It depends where they go for service. According to Cox Automotive’s Service Industry Study, 74% of customers who returned for service within 12 months came back for their...
4 Ways You Can Benefit from the DriveSure Pass
Mobile phones - they’re with us all of the time now, aren’t they? They serve every imaginable purpose from alarm clock, to fitness tracker, to home thermostat and light switch. Businesses from almost every industry are getting...
Roadside Assistance Programs Drive Customers Back
Even the best maintained vehicles breakdown. There are unexpected mechanical issues, road hazards, accidents, etc. These events typically require emergency roadside assistance, and your dealership can capture revenue for these unplanned repairs by offering a...
Successfully Transitioning Customers from Oil Changes to Scheduled Maintenance Services
Guest Post by Bill Springer Not so very long ago, new car dealership service directors could count on seeing their customers for car maintenance services multiple times per year. Between the occasional warranty related repair and three or four oil changes,...
Turn your Oil Change Service into a Strategic Customer Retention Tool
Article written by Bill Springer. Perhaps the most commonly performed procedure in the new car dealership service department is the oil change. Getting customers to return several times a year for this preventive maintenance service is perhaps the most telling...
Tire Replacement – Customer Retention and Revenue
"90% of dealership service customers that buy tires elsewhere never return to the dealership for service." Americans are keeping their cars longer than ever before, often for 10+ years. Tires typically must be replaced after six years (or more often, depending on...
6 Ways to Fill Service Bays Using Online and Digital Strategies
The average dealership typically dedicates less than 5% of their website to the car service department. Yet only 10% of car buyers say they don’t look for car service department reviews prior to purchasing a vehicle. Additionally, a major concern for dealerships is...