Blog
Creating Customer Loyalty: Why Discounted Oil Changes Disappoint
Most vehicle owners know that regular oil changes are necessary for proper car maintenance. But with so many choices for service, dealerships are finding that acquiring and retaining business and creating customer loyalty is not as easy as it once was. With factors...
Mobile Geofencing Drives More Customers to Your Dealership
If you are looking for a new way to gain and maintain market share of new car sales and service in your area, consider creating a geofencing strategy. Geofencing uses radio frequency identification (RFID), GPS, Bluetooth, and other technologies to trigger the delivery...
The Hidden Issue Causing Even Your Most Loyal Customers to Defect
There's a rarely-discussed reason that can cause even your most loyal customers to start going somewhere other than your dealership for service. Often, when a vehicle breaks down, the owner’s roadside assistance provider will take them to the nearest service provider...
The Importance of the Sales-to-Service Handoff
Of the over 16,000 car buyers in a recent survey, just 42% indicated that they’d met members of the service department. That means that a whopping 58% either hadn’t been introduced to the service team or couldn’t remember the interaction.Like any other well-oiled...
Is Loyalty Dead in the Service Industry?
A loyal customer is a valuable asset to your dealership. But in an age where customers have more options and information at their fingertips, especially when it comes to their vehicles, the question must be asked—is loyalty dead in the service industry? ...
5 Dealerships Wowing Customers with Their Waiting Room Amenities
A special on an oil change plus a manicure? Maybe a free workout class while your tires are rotated? Why not hit a few golf balls while you wait? We live in the age of experiences. Some dealerships have taken that experience to the next level. For many dealerships,...
4 Things to Consider when Choosing Dealership Technology
Successful dealerships are innovative dealerships. Technology is an essential part of innovating, but adding new technology isn’t just about keeping up with the times. It’s about providing the best experience to keep customers coming back. So...
Why Oil Changes Are Like the Pizza Business
What do oil changes and fresh, delicious pizza have in common? More than you think! From a quick frozen pizza to a nice night out at a local pizzeria, hungry pizza fans have seemingly endless options for quality and experience. The same is true for oil changes. Every...
When Upselling Is Done Right, Everyone Wins
Customers come first. It’s the mantra of many dealerships, but it’s easy to say and harder to live out. That’s where the deeper value of upselling comes in. For top dealerships, it goes far beyond an increase in service revenue: it’s about educating your customers and...
How High-Performing Dealerships Increase Service Traffic
Increasing service traffic is more important and more difficult than ever. 70% of customers who got their car from a dealer did not return for service in the past year, according to Cox Automotive. This creates a huge loss of revenue for the dealership because most of...
The Art of Customer Retention: It Starts with Sales
Nothing in your dealership functions in a silo. Like it or not, your sales team sets the stage for customer retention to your dealership—and how they handle that responsibility can make or break the chance you have to wow your customers with your service department....
A Fresh Look at Dealership Communication’s Impact on Retention
How does your dealership communicate with customers? Great communication is an investment. Luckily the return is a big one: the return of your customers. Especially when increasing customer retention by 5% can increase profits by 25% to 95%. A focused effort on...