The Future of Dealership Branding & Digital Engagement with Savannah Simms

Episode 19 — Featuring Guest Savannah Simms | 

Dealerships today face a unique challenge: standing out in a crowded digital landscape while building long-term customer loyalty. In this episode, we explore how dealerships can strengthen their brand, improve retention, and create meaningful customer relationships.

We’re joined by up-and-coming industry leader, Savannah Simms, Director of Marketing & Business Development at Simms Auto Group, and Chief Operating Officer at Freddy Media. Savannah shares her insights on the power of social media, the role of internal culture in customer experience, and why the service department should be at the center of a dealership’s marketing strategy. From leveraging content creation to fostering technician engagement, she reveals practical ways dealerships can build trust, cut through the digital noise, and turn everyday interactions into lasting connections.

Takeaways from this episode:

• Why social media is a game-changer for dealership retention (when used correctly)
• Why the service drive should be the foundation of your dealership’s marketing strategy
• The importance of engaging technicians and advisors to boost retention
• How to make fixed ops marketing more effective (and fun!)
• The real role of AI in dealership marketing

Resources

Connect with Savannah on LinkedIn
Connect with Bill on LinkedIn
Follow Roadmap Retention on LinkedIn
Retention Roadmap YouTube Channel
Check out Freddy Media