The 2020 Dealership Service Retention Report

Why Service Customers Return, Why They Don’t, and What Dealerships Can Do About It

Do you know why your customers choose to return to your dealership for service? Or why they might drive to a competitor instead?

We surveyed nearly 2,000 vehicle owners who use dealership service departments for at least some of their car’s maintenance and repair to find out. Download this report to understand their unique perspective.

Where should we send the report?

Why Customers Return
(and Why They Don’t)

Find out the top three factors driving consumers into — and away from — your dealership. (Hint: They’re the same!)

Opportunities for Your Service Department

See which service nearly 25% of customers are unaware their dealership offers, plus other ways to stand out from competitors.

Consumer Communication Preferences

Learn how today’s service customers prefer to receive communication about their vehicle’s maintenance and repairs.