Increased competition, extended maintenance intervals and higher customer expectations make retaining customers for vehicle service more difficult than ever before. As vehicles age, new car dealerships lose customers to aftermarket competitors:

  • Sales customers are not consistently introduced to the service department
  • Unplanned repairs like tires, brakes and batteries cause customer defection
  • 77% of routine maintenance is performed outside of new car dealerships
  • Aftermarket competitors steal customers by aggressively promoting convenience, low price, multi-point inspections and even certified technicians


Drive-Sure engages customers to think of their new car dealership FIRST for routine maintenance and HAND DELIVERS customers back for unplanned repairs like tires, brakes, batteries and check engine lights. Dealerships using Drive-Sure:

  • Increase First Service Visit Retention
  • Boost Routine Maintenance Visits
  • Recapture Unplanned Repair Revenue
  • Enhance Customer Satisfaction

Best of all, dealerships realize these results for less than the cost of an oil change discount.



Average Dealership Results

Average Number of Services During Vehicle Ownership


Annual Routine Service Retention


New Car 1st Service Visit Retention


Used Car 1st Service Visit Retention

How Drive-Sure Works

Unlike most loyalty programs, Drive-Sure won’t undermine dealership profits with steep discounts. In fact, Drive-Sure helps dealerships compete on value instead of price. Customers receive value-added benefits that drive them back for each routine maintenance service. Dealerships drive more revenue opportunities:

Dealer Loyal Roadside Assistance

Recapture unplanned repair revenue like batteries, tires, brakes and check engine lights. Learn More

Road Hazard Tire Protection

Drive back more customers for unplanned tire repairs and replacements. Learn More

Emergency Rental Car Coverage

Keep customers happy by keeping them on the road. Learn More

Drive-Sure Engage

Engage customers in their preferred format – text, email, or direct mail – at the exact time they need to buy service. Learn More

Dealer Testimonials

“Drive Sure has helped us close deals up front by adding benefits that make sense to our guests. It has also increased our retention, loyalty and customer pay revenue because it ties them to us in a way that is mutually beneficial and easily executed.”

Andrew Dunton
General Manager

Courtesy Kia of Brandon

“We want to start by thanking Krex for their exceptional support, always going above and beyond to meet our needs. Though that is just icing on the cake, as Drive-Sure has been highly successful in making sure our customers don’t find themselves at Discount Tires or other body shops for tire and tow situations. We consistently see our customers twice a year, as opposed too just once, due to our customers coming back to get their benefits renewed. And we regularly have customers state, “Don’t forget to renew my benefits.”

Kevin Wales
Service Director

Bill Jacobs Volkswagen

“I cannot say enough about the Krex program!  It is the MOST efficient and simple process.  Claims are paid quickly and without any hassle!  We have been using the Krex benefits program for many, many years and continue to partner with them.  They have a great staff and the program sells itself.”

Pam Bishop
Service Manager

Byers Toyota

“Before working with Krex, we were constantly cutting our prices to match our competition. Now we have successfully held our prices based on the added value Drive-Sure brings to our LOF’s [lube, oil and filters], even having many of our customers comment on how impressive the benefit packages are. Furthermore, we constantly have customers returning before their oil life indicator registers just to renew their benefits and “Make sure I’m covered.”

Mark Grimm
Service Director

Sam Leman Chevrolet Buick GMC