How One Parts & Service Director Wins the Tire Game

In the mid 2000s, Luke Ammann realized his dealership had a problem. When vehicle owners needed to repair or replace their tires, they weren’t coming back to the dealership to do so. As the Parts & Service Director, he wanted to change that.

Download the case study to learn how Luke radically changed the tire business at his dealerships:

Build Awareness

Learn how to make sure that customers are frequently reminded of your dealership’s tire services without relying solely on traditional marketing promotions.

Beat the Competition

Aftermarket tire shops are experienced in stealing customers away from dealerships. Learn how Luke gets his customers to think of his dealership first when they have a tire issue.

Keep Customers Coming Back

Discover how Luke’s solution for growing tire sales also became his solution for customer retention.