6 Ways to Fill Service Bays Using an Online Strategy

The average dealership typically dedicates less than 5% of their website to the service department.  Yet only 10% of car buyers say they don’t look for service department reviews prior to purchasing a vehicle. Additionally, a major concern for dealerships is not necessarily inventory turn or overhead costs, it is the perception of the service department.  Fostering the idea that national service chains are a better option for services than a dealership. Adding to the disconnect is the fact that as the auto ages, the relationship between the dealership and the vehicle owner fades. Before you lose all hope, here are 6 ways you can make your service department stand out and fill those service bays with a strong online strategy.  Because your dealership is about more than just sales. 1.    Update & Optimize Online Branding Make sure your online listings are all up-to-date.  Verify your Google +, Yelp and all Social Sites have accurate information, not just about the dealership, but also the service department.  Verify hours are correct and provide contact information for the service department professionals. 2.    Evaluate/Modify Website Work with your web designer to develop a stronger service representation on the site.  Make sure the information is useful to potential customers and user-friendly. Provide special offers, coupons, and discounts.  Publish online reviews from service customers. 3.    Encourage Online Reviews Ask your customers to leave a review when service is completed.  Provide them with links to your website or other online review site and simply ask them to leave a review so that others can verify your service departments reputation and reliability. 4.    Establish a Social...